Increasing Focus on Developing Technologically Advanced Products is Helping Personal Care Appliances Market to Reach Valuation Worth ~US$111 Bn by 2027, finds TMR - Seite 2

Global Personal Care Appliances Market – Key Driving Factors

• Increasing disposable income of customers is allowing them to purchase luxury items and other personal care products. This has been the one of the primary factor for the development of the global personal care appliances market.
• A key trend that has been observed in the market is of increasing awareness about oral hygiene. This has prompted increasing sales of electric toothbrushes across the globe.
• Increasing exposure to social media where celebrities and other social media influencers promote or market the product has substantially helped the development of the global market. People have become more aware about the benefits of these products and want them for their personal use.
• Another key factor for the development of the market growth is the growing demand from the younger generation. This particular pool of customers is highly tech savvy and are easily attracted to new and innovative products.

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Global Personal Care Appliances Market – Key Restraining Factors

• One of the major restraining factor for the slowdown of the global market for personal care appliances is availability of cheap alternatives such as cosmetic wax, razors, and shaving blades.
• Moreover, the growth of the market is also being hampered due to increasing number of local manufacturers. Due to the easy availability of cheap and rip-off of premium products, the market growth is may take a hit in the near future.
• Another important challenge in front of the global personal care appliances market is the lack of durability of these products. Premium products are extremely expensive and the affordable ones lack longevity. This lack of balance is hampering market growth.

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Global Personal Care Appliances Market – Geographical Outlook

• In terms of geographical segmentation, the global personal care appliances market is expected to be dominated by the region of Asia Pacific. Expanding consumer base, wide range of demands, increasing spending power of these consumers, and solid distribution channels are some of the key reasons behind the growth of the Asia Pacific region.
• Due to the above mentioned factors, the leading companies in the market are also moving their bases to the Asia Pacific region, that too in India and China in particular. These emerging economies are expected to present much higher levels of growth opportunities than the already matured markets.

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