Whiskey Market to Reach $86.38 Bn, Globally, by 2027 at 4.9% CAGR

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The off-trade segment to lead the trail during the estimated period-

Based on distribution channel, the off-trade segment accounted for more than half of the global whiskey market revenue in 2020 and is anticipated to retain its dominance by 2027. Rise in sales promotions through in-store strategies such as price off promotions, tastings for selective products and others fuels the segment growth. Simultaneously, the on-trade segment would manifest the fastest CAGR of 5.4% throughout the forecast period. Rapid urbanization, surge in consumer expenditure, and increase in global young–adult demographic have led to an upsurge in the on-trade sales channel for the whiskey market, thereby boosting the segment growth.

Europe, followed by North America, to maintain the lead status-

Based on geography, Europe held the major share in 2020, garnering around one-third of the global whiskey market. This is due to huge popularity and substantial consumption of alcohol in the province. Simultaneously, Asia-Pacific would grow at the fastest CAGR of 6.0% during the study period, owing to rapid demand and acceptance of whiskey for social drinking in the region. However, North America would register a CAGR of 4.5% till 2027.

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Frontrunners in the industry-

• Pernod Ricard
• Bacardi Limited
• Beam Suntory, Inc.
• Asahi Group Holdings, Ltd.
• The Brown–Forman Corporation
• Loch Lomond Distillers Ltd.
• William Grant & Sons Ltd,Diageo plc.
• Constellation Brands, Inc.
• La Martiniquaise

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