Amazon Prime Day 2020 Marked the Two Biggest Days Ever for Small & Medium Businesses in Amazon’s Stores Worldwide - Seite 2

Here are some additional highlights from Prime Day 2020.

Global Highlights from Prime Day 2020

Supporting Small Businesses

Amazon held its biggest small business promotion ever in the lead-up to Prime Day, and had hundreds of thousands of deals from both small and medium-sized businesses available globally over the two-day event.

“2020 has been a rollercoaster for small businesses like mine, but Prime Day helped us sell a whole month’s worth of inventory in two days. In addition, with the Spend $10, Get $10 promotion my business saw sales double on Amazon Handmade even before Prime Day started. The increase in sales will definitely help support operations as we prepare for the rest of the holiday season.” – Kennedy Lowery, Live by Being, a skincare and wellness goods company based in Houston, TX.

"This year's Prime Day exceeded all of our expectations. On day one we saw a 700% lift in units sold, leading to a record sales day for us. Prime Day has become one of the most important events of the year for us as a small business, not only for its sales boost, but also as a way for us to build awareness with new customers. Amazon helps us reach an audience that would be difficult to reach on our own.”— Caron Proschan, Simply Gum, natural chewing gum and mint company based in New York, NY.

• Independent third-party sellers—most of which are small and medium-sized businesses—surpassed $3.5 billion in sales on Prime Day—a nearly 60% increase over Prime Day 2019, growing even more than Amazon’s retail business.
• Top-selling categories for third-party sellers include Bedding, Wireless Accessories, Nutrition & Wellness, Arts, Crafts & Sewing, and Health Care.
• Tens of millions of customers supported small businesses in the two-week lead-up to Prime Day, generating more than $900 million in sales for small businesses included in the Spend $10, Get $10 promotion.
• During the two weeks leading up to Prime Day, customers shopped from small businesses across all 50 U.S. states, with small businesses included in the promotion in Utah, California, and New Jersey seeing the biggest sales per capita.

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