125% revenue growth and more innovative AI technology in 2020 - Seite 2

Technology Assets

Hypefactors launched version 4.0 of the Intelligent Media Reputation Crawler in the Hypefactors tech platform. This will benefit all current and future clients as well as open up new business segments and opportunities. As one of few media intelligence companies in the world, Hypefactors has developed a proprietary advanced crawler technology, searching, finding, and enriching relevant media mentions in near real time. With version 4.0, more than 4 million articles are being streamed in continuously as big data and enriched using custom-built automated machine learning (ML) solutions. Add to this that more than 2 million social media posts, pictures, and videos are processed daily. The machine-learning based Artificial Intelligence (AI) enables a unique level of automation, scale and precision combined that is unreported of in science and business. This specialized application of AI on media data turns our big data into smart data for the users.

Highlights of version 4.0 are:

• Machine-learned advertisement detector
• AI-assisted automated detection of new relevant media sources
• Global media impact indicators
• Time-series analysis using AI-based publication date recognition across all languages
• More accurate impression/readership estimation
• Unmatched machine-learned reputation assessment

Through these updates, more media sources from non-Western regions have been added, incl. from Latin America, Middle East, and Asia. Also, more niche sites and blogs have been added. This has significantly expanded our global media coverage. The development providing users with the market’s most accurate streams of relevant media data has been made possible using recent theoretical advances in machine learning, and supported by Google and Amazon cloud solutions through the Silicon Valley-based accelerator Founder Friendly Labs, in which Hypefactors was invited to join in 2019.

The milestone implementation is expected to provide new business potential beyond the communications departments. R&D, Business Intelligence, Marketing and Sales could benefit from injecting relevant and smart media intelligence data into their operations. The Intelligent Media Reputation Crawler vers. 4.0 strengthens the company's platform and technological asset base and is expected to make a positive contribution to the commercial development of the company.