FOX News Channel Sweeps Total Day and Primetime Across Both Viewers and 25-54 Demo for Second Consecutive Month - Seite 3

On Sundays, FNC’s Sunday Morning Futures with Maria Bartiromo (Sundays at 10AM/ET) crushed its timeslot, earning the number one spot in the demo for the month with 252,000 and 1.5 million total viewers. MediaBuzz, hosted by Howard Kurtz at 11AM/ET, delivered 1.3 million viewers and 201,000 in the 25-54 demo. Notably, MediaBuzz surpassed CNN’s Reliable Sources in both total viewers and the demo for the month of April. The CNN program notched a yearly low with its lowest-rated month to date in 2021 in both categories, failing to crack even one million viewers in April (917,000 P2+; 190,000 A25-54), down double digits month over month and losing nearly half its viewership in both total viewers and in the demo since January. At 8PM/ET, Life Liberty and Levin was the number one-rated program on Sundays for the month, earning 1.6 million viewers and 189,000 in the demo, while The Next Revolution with host Steve Hilton (Sunday at 9PM/ET) secured 1.3 million viewers and 193,000 in the demo. FOX & Friends Weekend (weekends from 6-10AM/ET) dominated CNN and MSNBC every hour in total viewers during the month, with 1.1 million and 208,000 in the demo. Additionally, FOX Report with Jon Scott (840,000 viewers; 113,000 A25-54) surpassed MSNBC in its timeslot (weekends at 6PM/ET).

APRIL 2021 VS. APRIL 2020 NIELSEN NUMBERS (seven day week, L+SD):

TOTAL DAY
FNC: 1,218,000 total viewers – down 45% (214,000 in 25-54 – down 52%)
CNN: 786,000 total viewers – down 42% (205,000 in 25-54 – down 48%)
MSNBC: 953,000 total viewers – down 25% (138,000 in 25-54 – down 36%)

PRIMETIME
FNC: 2,236,000 total viewers – down 39% (368,000 in 25-54 – down 45%)
CNN: 1,030,000 total viewers – down 47% (276,000 in 25-54 – down 52%)
MSNBC: 1,581,000 total viewers – down 22% (227,000 in 25-54 – down 32%)

APRIL 2021 RATINGS FOR THE TOP FIVE PROGRAMS IN CABLE NEWS:

Total Viewers: Tucker Carlson Tonight (3,023,000), The Five (2,733,000), Hannity (2,730,000), The Rachel Maddow Show (2,708,000), The Ingraham Angle (2,071,000)

Adults 25-54: Tucker Carlson Tonight (523,000), Hannity (449,000), The Five (431,000), The Rachel Maddow Show (396,000), The Ingraham Angle (379,000)

FOX News Channel (FNC) is a 24-hour all-encompassing news service delivering breaking news as well as political and business news. The number one network in cable, FNC has been the most watched television news channel for 19 consecutive years. According to a 2021 Brand Keys Consumer Loyalty Engagement Index report, FOX News leads the news industry in both brand loyalty, engagement and expectations. A 2019 Suffolk University poll also named FOX News as the most trusted source for television news or commentary, while a 2019 Brand Keys Emotion Engagement Analysis survey found that FOX News was the most trusted cable news brand. Owned by FOX Corp, FNC is available in nearly 90 million homes and dominates the cable news landscape, routinely notching the top ten programs in the genre.

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