MGI - Media and Games Invest SE

Prasanna Prasad Appointed CTO of Verve Group - Seite 3

 

Delivering clear visibility into returns on marketing spendings as well as fully consented data assets

“Advertising landscapes are currently at interesting crossroads, with marketers on one hand expecting deeper and clearer visibility into returns on their spends while users and publishers are getting more conscious and selective around how their data assets are collected, leveraged and shared,” Prasanna explained. “Leading Verve’s product and GTM strategy with differentiating technology built on core and fully consented data assets is imperative to long term sustenance in this highly dynamic market. Now more than ever, the playing field is leveling out with such companies as Verve Group being able to do this effectively through machine-optimized technology and collaborative and open standards.”

 

Responsible parties

The information in this release has been made public through the agency of the responsible persons at MGI set out below for publication at the time stated by MGI's news distributor EQS Newswire at the publication of this release. The responsible persons below may be contacted for further information.

For further information, please contact:

Sören Barz
Head of Investor Relations
[phone]
[e-mail], [e-mail]
www.mgi-se.com

Jenny Rosberg, ROPA, IR contact Stockholm
[phone]
[e-mail]

Axel Mühlhaus / Dr. Sönke Knop, edicto GmbH, IR contact Frankfurt
[phone]
[e-mail]

About MGI - Media and Games Invest SE

MGI - Media and Games Invest SE (MGI) operates a fast-growing, profitable ad-software platform that matches global advertiser demand with publisher ad-supply while improving results through first party data from own games. MGI’s main operational presence is in North America and Europe. Through investments in organic growth and innovation, as well as targeted M&A, MGI has built a one-stop shop for programmatic advertising, enabling companies to buy and sell ad space across all digital devices (mobile apps, web, connected TV and digital out of home), with the mission to make advertising better. MGI is registered as Societas Europaea in Sweden (registration number 517100-0143) and its shares are listed on Nasdaq First North Premier Growth Market in Stockholm and in the Scale segment of the Frankfurt Stock Exchange. The Company has two secured bonds that are listed on Nasdaq Stockholm and on the Frankfurt Stock Exchange Open Market. The Company's certified advisor on Nasdaq First North Premier Growth Market is FNCA Sweden AB; [e-mail].

 

 

1651001  07.06.2023 CET/CEST