MGI - Media and Games Invest SE

Prasanna Prasad Appointed CTO of Verve Group - Seite 2

 

Experienced in driving technological innovation within ad tech industry.

“We are delighted to welcome Prasanna as the new Chief Technical Officer of our Ad-Software-Platform Verve Group. With his extensive experience and proven expertise in driving technological innovation within the ad tech industry, Prasanna's appointment represents an important leap forward in the further evolution of our company,” said Remco Westermann (CEO of MGI). “Prasanna's strategic vision and proven leadership will create an added value to Verve Group, helping to unlock new opportunities and further strengthen our market position by providing further innovative solutions that meet the evolving needs of our customers. Additionally, Prasanna is experienced in scaling platforms, which is important in relation to our further growth. We are happy that our company’s proven strategy and consistent growth rates help us to attract a talent such as Prasanna."

 

Building stakeholder value

Prasanna has also served as Senior Director, Engineering for Tribune Digital Ventures (acquired by Gracenote) in Bangalore. Prior to that, he has held engineering and software roles for Amazon, Flipkart, and Yahoo!

 

“Verve Group has positively stood out for how it has built out its core advertising business in a relatively short span of time, competing across the global spectrum and portfolio of digital advertising products,” said Prasanna. “Building atop some of these foundational investments over the past few years and deriving multiplicative synergy and customer value from the building blocks through differentiating AI and technology solutions will be the largest opportunity area for the Group over the next few quarters.”

 

Prasanna noted that he sees such large independent players as Verve Group taking the lead in defining the advertising technology sector’s new world of standards that address the duality of advertiser needs and user data sensitivities in a compliant, transparent, efficient, and interoperable manner.