Treasure Global Unveils Premium Store, Paving the Way for an Elevated ZCITY Experience and Substantial Growth

Revolutionizing E-Commerce: Premium Store Launch Marks a Paradigm Shift in Digital Shopping, Accompanied by Prestigious Win at MARKETING-INTERACTIVE Asia eCommerce Awards 2023

NEW YORK and KUALA LUMPUR, Malaysia, Nov. 30, 2023 (GLOBE NEWSWIRE) -- Treasure Global Inc (the “Company” or “Treasure Global”) (NASDAQ: TGL), an innovative technology solutions provider, today announced the launch of ZCITY's Premium Store, responding to evolving consumer needs and aimed at enhancing gross profit and driving revenue for the Company. In addition, TGL is proud to share that ZCITY has received the silver trophy for Best eCommerce Solution at MARKETING-INTERACTIVE Asia eCommerce Awards 2023, demonstrating its commitment to excellence in the dynamic landscape of digital commerce.

Treasure Global unveiled the new ZCITY Premium Store, offering an enriched user experience with diverse packages, including top brands in petrol, food, e-Wallet, telecommunications, and more. The strategic introduction of Premium Store aims to drive transactions which the Company believes will drive an increase in gross profit for Treasure Global. From reload PINs to e-Vouchers, users now enjoy multiple options to meet their needs and ensure significant savings.

Strategic Partnerships 
The ZCITY Premium Store launch is further bolstered by strategic partnerships with leading brands in the industry, ensuring a robust and diversified offering for users.

Advanced Technological Features 
Powered by cutting-edge technologies, the ZCITY Premium Store introduces innovative features such as personalized recommendations, AI-driven discounts, and real-time transaction tracking, providing users with an unparalleled and seamless shopping experience.

User Engagement Metrics 
With the ZCITY Premium Store launch, the company anticipates growth in daily active users and an increase in average session durations, underscoring the platform's enhanced appeal and stickiness.

Global Expansion Plans 
Treasure Global is eyeing global expansion with the ZCITY Premium Store, exploring partnerships and market entry strategies in key regions, including Southeast Asia and Europe, with a projected increase in international user acquisition.

Customer Testimonials or Early Feedback 
Early users of the ZCITY Premium Store have expressed overwhelming satisfaction with the platform's intuitive interface and diverse offerings, resulting in a positive feedback rate.