Novaturas introduced more sustainable hotel options for travellers - Seite 2

The sustainability expert points out that all winter and next summer destinations of the company include environmentally friendly hotels, and the range is constantly being updated. The largest share of sustainable hotels currently offered in winter destinations are in Maldives, United Arab Emirates, Mauritius, Indonesia (Bali), and in next summer season offer – Indonesia (Bali), Portugal, Spain resorts.

Tourism is inseparable from sustainability

According to Ms Alijošiutė-Paulauskienė, more sustainable travel is a conscious and responsible way of exploring new places, firstly by becoming more aware of the ways in which environmental impacts can be reduced, and also by taking the initiative to do so. While sustainable tourism is not a new concept, there is currently a growing interest in sustainable hotels and other responsible travel options. It is important to note that environmentally friendly behaviour encompasses more than just addressing climate change; it also involves considering our relationship with nature, local communities, and their quality of life.

“Sustainability changes in tourism are becoming more apparent, although not yet universal. In the future, we can expect to see more alternative modes of travel, as well as the development of sustainable aviation fuels and electric airplanes. Additionally, many hotels are now implementing sustainability changes and seeking credible sustainability labels. Significant changes take time and require cooperation between travellers and travel programme designers.,” says the expert. 

Earlier this year, Novaturas Group presented its strategy for 2023–2025, with sustainable travel as one of its focus areas. In addition to sustainable  hotels, the company aims to reduce the impact of its operations on climate change and expand its cooperation with partners who are committed to sustainable goals. There will also be the focus on educating travellers about more sustainable travel choices. 

For more information on how to find a sustainable hotel on the website of the company, click here: https://www.novaturas.lt/tvaraus-pasirinkimo-viesbuciai

Also, information about the selection of Sustainable choice hotels will be provided by the agencies which are partners of Novaturas.

About the company  

Novaturas Group is the largest and the only charter flights‘ local tour operator in the Baltic States, offering summer and winter trips to more than 30 destinations worldwide and more than 100 tours. In 2022, Novaturas Group recorded revenues of EUR 197 million and served 267 000 passengers in Lithuania, Latvia and Estonia.   

Vygantas Reifonas, 
AB Novaturas, CFO
[phone]