Collective Audience CEO and Chairman Discuss the Rapidly Evolving AdTech Industry in Interview by Veteran Broadcaster, Jane King, at Nasdaq MarketSite

NEW YORK, Feb. 23, 2024 (GLOBE NEWSWIRE) -- Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of audience-based performance advertising and media, announced its CEO, Peter Bordes, and new chairman of the board, Joe Zawadzki, were interviewed this week at the Nasdaq MarketSite in Times Square by veteran CNN correspondent and business journalist at LilaMax Media, Jane King.

The two senior Collective Audience executives discussed the vast opportunities in the rapidly expanding and evolving global AdTech market that is projected to grow at a 14.7% CAGR to reach $2.9 trillion by 2031.

They outlined how Collective Audience is addressing this opportunity with the launch of an open and interconnected digital advertising and media ecosystem designed to eliminate the many inefficiencies in the digital ad buyer and seller process for brands, agencies and publishers.

They also discussed how they plan to build enterprise and shareholder value with a proprietary ‘rising tide, building blocks’ model. The model is designed to expand the Collective Audience ecosystem by acquiring companies and forming joint ventures. These transactions will bring together previously disparate technologies as building blocks with uniquely powerful integrations and AI capabilities. They will be structured to drive revenue and equity ownership in every company that connects into the Collective ecosystem.

“We are not looking to simply roll up companies,” commented Bordes. “We designed our building block model to create exponential revenue and enterprise growth, both in the new ‘block’ that plugs in as well across to all the others. We are bringing together supply, demand, data and media that creates the first open ecosystem of its kind. If you removed the walled garden of Google, you would find an open interconnected ecosystem. We like to think of our model as ‘Google as an operating company meets SoftBank, meets Berkshire Hathaway.’”

To view the interview online, click here.  

For more information about Collective Audience, Get the research report click here.

About Collective Audience
Collective Audience provides an innovative audience-based performance advertising and media platform for brands, agencies and publishers. The company has introduced a new open, interconnected, data driven, digital advertising and media ecosystem that will uniquely eliminate many inefficiencies in the digital ad buyer and seller process for brands, agencies and publishers. It will deliver long sought-after visibility, complementary technology, and unique audience data that drives focus on performance, brand reach, traffic and transactions.