Adobe Announces Generative AI Solutions to Jumpstart Content Supply Chain for Enterprises - Seite 3

• Adobe Experience Manager (AEM) Assets content hub: Teams will be able to easily distribute brand-governed assets across their organization, partners, agencies and more. Users can collaborate and share images, icons, illustrations, PDFs, videos and more, with a unified content hub for all enterprise use cases. Content hub forms a seamless connection point between Adobe GenStudio and AEM Assets, where any user can search for an asset and create personalized variations with Firefly in Adobe Express, the all-in-one content creation application.

New Delivery and Activation Capabilities

• AEM Sites variant generation: Brands can take a single marketing asset and create numerous variations of copy that speak to different audiences. Teams can take a web page for instance and generate variants where the copy is personalized for target personas across different industries, job roles, age groups and more. With Edge Delivery Services, brands can deliver the fastest possible page load times, increasing SEO rankings, engagement and conversion. Document-based authoring in AEM Sites also allows the broader team to author webpages in Microsoft Word or Google Docs.
• Adobe Journey Optimizer email generation: By simply defining audience characteristics and campaign objectives, marketers will be able to generate entire emails including both images and copy. This allows brands to scale content creation in busy periods such as the holiday shopping season where brands look to deliver customized offers through email.

New Reporting and Insights Capabilities

• Adobe Content Analytics: Brands will be able to understand the performance of AI-generated content down to the attribute level. The system can analyze and pinpoint elements (colors, objects, styles) that resonate with target audiences. This provides a necessary feedback loop ensuring that AI-generated content also aligns with business goals.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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The Adobe Stock at the time of publication of the news with a fall of -0,38 % to 505,3EUR on Nasdaq stock exchange (26. März 2024, 16:35 Uhr).