Adobe Previews Breakthrough AI Innovations to Advance Professional Video Workflows Within Adobe Premiere Pro - Seite 2

Adobe also announced upcoming general availability of AI-powered audio workflows in Premiere Pro, including new fade handles, clip badges, dynamic waveforms, AI-based category tagging and more.

The Future of Generative AI in Premiere Pro

Adobe showcased a technology preview of generative AI workflows coming to Premiere Pro later this year, powered by a new video model for Firefly. In addition, an early “sneak” shows how professional editors might leverage video generation models from Open AI and Runway in the future to generate B-roll, or how they might use Pika Labs with the Generative Extend tool to add a few seconds to the end of a shot.

• Generative Extend: Seamlessly add frames to make clips longer, so it’s easier to perfectly time edits and add smooth transitions. This breakthrough technology solves a common problem professional editors run into every day, allowing them to create extra media for fine-tuning edits, to hold on a shot for an extra beat or to better cover a transition.
• Object Addition & Removal: Simply select and track objects, then replace them. Remove unwanted items, change an actor’s wardrobe or quickly add set dressings such as a painting or photorealistic flowers on a desk.
• Text to Video: Generate entirely new footage directly within Premiere Pro. Simply type text into a prompt or upload reference images. These clips can be used to ideate and create storyboards, or to create B-roll for augmenting live action footage.

While much of the early conversation about generative AI has focused on a competition among companies to produce the “best” AI model, Adobe sees a future in which thousands of specialized models emerge, each strong in their own niche. Adobe’s decades of experience with AI shows that AI-generated content is most useful when it’s a natural part of what you do every day. For most Adobe customers, generative AI is just a starting point and source of inspiration to explore creative directions.

Adobe aims to provide industry-standard tools and seamless workflows that let users use any materials from any sources across any platform to create at the speed of their imaginations. Whether that means Adobe Firefly or other specialized AI models, Adobe is working to make the integration process as seamless as possible from within Adobe applications.

Adobe has developed its own AI models with a commitment to responsible innovation and plans to apply what it’s learned to ensure that the integration of third-party models within its applications is consistent with the company’s safety standards. As one of the founders of the Content Authenticity Initiative, Adobe pledges to attach Content Credentials – free, open-source technology that serves as a nutrition label for online content – to assets produced within its applications so users can see how content was made and what AI models were used to generate the content created on Adobe platforms.