Sinclair Launches “Broadspan” Datacasting Platform - Seite 2

“Broadspan’s customer-centric data delivery provisioning platform provides an elegant, cost-effective tool to move data easily. It leverages the remarkably reliable and efficient one-to-many broadcast architecture to provide a new option for data users,” said Del Parks, Sinclair’s President of Technology.

Eric Black CTO and GM of Media at Edgio said, “Sinclair's pioneering leadership in ATSC 3.0 enables this groundbreaking innovation. By leveraging ATSC 3.0's convergence of broadcast and broadband, we are delivering a true 4K experience. Broadspan isn't just a game changer; it's a paradigm shift in defining immersive entertainment.”

U.S. broadcasters, including commercial and non-commercial station operators, have deployed NextGen Broadcast service to date across the U.S. in over 70 markets covering nearly 75% of the country’s population. Linking those markets and stations to allocate data capacity efficiently among potential data customers is essential in establishing broadcasting as a competitive data distribution platform. Broadspan provides the means to easily use that network.

This new datacasting platform is a win-win for the entire ecosystem – customers can enhance their choices for efficient data distribution at a lower cost per bit and broadcasters can create additional revenues to support their investments in local news production.

Aside from Edgio’s use of the Broadspan platform for a cost-efficient supplement to data off-loading, others can use the new platform to supplement and enhance their IP data distribution tools. These would include automotive connectivity services (software updates, infotainment, precision navigation, and safety enhancements), software updates for “edge-heavy” industries like building/industrial automation, and critical infrastructure support. Data can be accurately and seamlessly distributed across local, regional, or the national market and delivered using low-band spectrum, propagating further and penetrating buildings better than other wireless bands.

Using ATSC 3.0 to deliver data across the country from 210 DMAs has significant financial and technical advantages compared to utilizing hundreds of thousands of wireless sites. As an example, to update the software, navigation systems and safety software of the 280 million cars in the U.S. using the current telecom network, each vehicle requires an individual phone number and a single dedicated data path. Using the broadcast capability of Broadspan, these updates can be delivered within minutes, not weeks, and would unload the traffic off the cellular network. Using data delivered by broadcast, an automotive company can send an identical file to those same 280 million vehicles at one time – rather than sending the same file individually to those same millions of vehicles. This should reduce costs by billions of dollars and result in significantly improved customer experiences. In addition, this technology, when fully deployed, will deliver enhanced audio and video entertainment to these vehicles. This same technology and system can also be used across multiple industries to provide efficient connectivity to billions of future devices.