Chow Tai Fook Jewellery Celebrates 95-Year Anniversary and Embarks on Brand Transformation Journey - Seite 3

Launching a Commemorative Contemporary Collection

With 95 years of heritage, Chow Tai Fook Jewellery has become a brand that has been by the side of many generations - witnessing countless momentous occasions between individuals, families, and lovers. To mark this momentous occasion, Chow Tai Fook Jewellery Group is introducing the Chow Tai Fook Rouge Collection as it celebrates the 95th anniversary. Inspired by the passionate hues of red and the auspicious symbol of good fortune, "福", the Rouge Collection blends innovation and heritage with timeless designs that feature natural diamonds with a stylish touch of red. The motif also pays homage to the architectural beauty of Chinese windowsills, which further enriches the collection's deep sense of cultural authenticity. Each creation from the Rouge Collection represents tradition, craftsmanship and serendipitous moments, fusing cultural heritage and contemporary elegance to foster shared emotional bonds that transcend time and space. The new Rouge Collection showcases the brand's commitment to advancing modern jewellery aesthetics to global audiences.

Renewed Sense of Purpose - Advancing our Sustainability Journey

Chow Tai Fook Jewellery Group embraces its role as a responsible corporate citizen. Guided by the Group's vision to be the leading global jewellery brand that is a trusted lifetime partner for every generation, the Group is embarking on a journey to shape a sustainable future for generations to come. This September, Chow Tai Fook Jewellery Group will unveil targets and outline a roadmap to contribute positively to the environment and the communities in which it operates.

The Group's sustainability strategy is built upon initiatives such as enhancing circularity, reducing emissions, safeguarding biodiversity, ensuring the traceability of raw materials, enhancing employee and community well-being, and leading the jewellery industry towards sustainable practices.

Photography/ captions

Foto: Accesswire

Chow Tai Fook Jewellery Group unveiled its new consumer-facing logo that captures both the rich history and commitment to a vibrant, forward-looking identity.

Foto: Accesswire

The Rouge Collection marks Chow Tai Fook Jewellery's 95 years