OptimizeRx Releases 2024 Environmental, Social, and Governance (ESG) Report - Seite 2

Planet:

• In our 2024 ESG Report, we built on the prior year’s review of greenhouse gas emissions resulting from our U.S operations and expanded our analysis by measuring Scope 1 and 2 emissions across all OptimizeRx’s office locations in the United States as well as in Croatia.
  
• Additionally, this year, we approved our first environmental policy. A copy may be found at https://investors.optimizerx.com/esg/.
  

People:

• OptimizeRx continues to provide a supportive and respectful environment for its employees. Understanding that diversity in all areas is essential to bettering a professional environment, OptimizeRx celebrates differences in cultural background, experience, and thought by fostering an inclusive and collaborative atmosphere.
  
• In addition to hosting quarterly educational and celebratory events that highlight important dates and socially and culturally significant milestones, or that emphasize key DEI&B topics, such as fostering good mental health, in late 2023 we also announced the launch of affinity groups to encourage employees with similar backgrounds and interests to organically start and collaborate in groups that are of interest to them.
  
• We prioritize recruiting, retaining, and incentivizing a highly qualified workforce as the success of OptimizeRx is dependent on the skills, experience, and efforts of our employees.
  
• OptimizeRx also adopted a human rights policy for the first time this year. A copy may be found at https://investors.optimizerx.com/esg/.
  

Prosperity:

• Innovation remains key to our success as a health technology company.
  
• In 2023, we focused on staying ahead of the curve by investing in powerful product innovation. This commitment led to the launch of our Dynamic Audience Activation Platform (DAAP), an AI-enabled platform that delivers predictive and privacy-safe marketing solutions that connects life sciences, HCPs and patients across the most robust network of personal and clinical platforms.
  
• In addition, in 2023, we streamlined our business by licensing out our non-core solutions and by acquiring Healthy Offers, Inc. (dba Medicx Health). With Medicx Health’s Micro-Neighborhood targeting and cookieless solutions to reach consumers, we are in an even stronger omni-channel position to have a positive impact on population health challenges, including health communications, patient affordability, cost of care delivery, and equitable access to therapy.