Rayonier Explores Forestry Career Paths: Discover the Role of a Timber Marketing Manager - Seite 3

Ian works with about a dozen regular customers, many of them local mills that have a steady demand for our forest products.

"Everybody's trying to be profitable and we're all in this together," he says. "We have to get through the down markets and thrive when the markets are good. It's about nurturing those relationships, keeping them healthy."

Hiring the right loggers for Timber Harvesting

Our TMMs also hire and coordinate with local logging businesses and trucking fleets to harvest our trees and deliver them to buyers. Developing healthy relationships with these companies is just as important to the overall success of timber sales.

When deciding which contractors to work with, TMMs look at several factors. Here again, it's not a simple answer where the best bid gets the contract.

"Productivity is not number one," says Ian. "First and foremost is safety. Then compliance with regulations and sustainable forestry initiatives. And then productivity comes next. We want them to be as productive as is feasible and reasonable. It comes down to hiring good contractors that understand the rules."

Understanding the Impact of Timber Marketing Managers

Timber Marketing Managers play a crucial role in balancing economic goals and environmental sustainability.

They contribute to overseeing harvesting practices that minimize ecological impact and ensure compliance with certification standards like a Sustainable Forestry Initiative certification. Sustainability standard compliance is a vital part of every stage of the forest lifecycle. Learn more about how forestry companies prove they're sustainable by going behind the scenes on a recent sustainable forestry certification audit.

How Do You Become a Timber Marketer?

Becoming a Timber Marketing Manager (TMM) is a journey that requires a combination of formal education, practical experience and mentorship from industry leaders. The TMM role requires deep knowledge of forestry as well as communication and negotiation skills - a blend of attributes that takes time to develop.

Education needed to become a Timber Marketing Manager

Aspiring Timber Marketing Managers typically pursue degrees in forestry, natural resource management, or a related field. Relevant coursework may cover forest economics, marketing and sustainable forestry practices.

Many of our TMMs have degrees in forest management, which serve as the foundation they have built upon with their time in the industry.

This educational background equips them with the necessary tools to navigate the complex landscape of timber marketing.