Mastercard: When It Comes to Reforestation, One Tree Does Not Fit All - Seite 3

Many tree-planting initiatives end once the seed is in the ground. The Priceless Planet Coalition takes a longer view, deploying a five-year framework for monitoring success. What are you looking at and why is it important?

Sprenkle-Hyppolite: You do have to give a little time for the trees to grow, and the success of tree restoration can't be judged solely by the number of trees planted. They might die soon after. We look at tree survival and growth, freshwater and biodiversity impacts, and work days. Very rarely are we restoring completely empty areas, so we have to have a snapshot of what was already there before we add another 4,000 or 5,000 trees. We do analysis on that baseline state so that we can then analyze our impact two and a half years and five years later. We combine data collected in the field with cutting-edge remote monitoring, and compare the results to control sites that match the original condition of the reforested locations. This holistic framework shows whether these were sound, necessary investments that are achieving their expected impact, and that informs future initiatives, strengthening our efforts and driving progress.

Zamora-Cristales: What's important to remember is that the local communities are the stewards of these forests, not Mastercard, and they keep their own data. They also can use those trees: Fruit trees can help feed local schoolchildren, for example, or can improve soils to increase productivity of crops. The trees ultimately are there for the good of the communities where they are planted.

Originally published by Mastercard

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Foto: Accesswire

View additional multimedia and more ESG storytelling from Mastercard on 3blmedia.com.

Contact Info:
Spokesperson: Mastercard
Website: https://www.3blmedia.com/profiles/mastercard
Email: [e-mail]

SOURCE: Mastercard

View the original press release on accesswire.com


The Mastercard Registered (A) Stock at the time of publication of the news with a raise of +0,43 % to 464,8EUR on NYSE stock exchange (24. April 2024, 15:36 Uhr).

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