nShift

Report finds delivery is the biggest barrier for buying internationally

London (ots/PRNewswire) - The Consumer Home Delivery Report, sponsored by
nShift, found a marked decline in UK consumers buying from overseas because of
concerns relating to delivery and returns

UK consumers are put off from buying goods from international retailers due to
concerns relating to delivery and returns according to a new report by IMRG.

The Consumer Home Delivery Report, sponsored by nShift, found that 67% of
consumers are concerned about long delivery times and their ability to track
orders while a further 63% worry about not being able to submit a return and get
some form of credit back. The higher costs associated with international
delivery and returns also featured in the top barriers for customers (61%).

Gary Carlile, EVP Customer Growth at nShift, said: "At a time when so many
domestic retailers offer outstanding delivery and returns services, it's no
surprise that UK consumers are put off by buying internationally. But there's no
reason for this to be a deal breaker. Shipping and logistics challenges can be
overcome by partnering with the right delivery management software and by
forming the right connections with carrier companies."

The Consumer Home Delivery Report examines every aspect of the delivery and
returns experience for shoppers covering everything from cart abandonment to
delivery expectations and returns. It found that the rate at which UK shoppers
have bought goods from an international retailer has gone down by roughly 10%
since 2019.

Andy Mulcahy, Strategy and Insight Director at IMRG, said: "Delivery lead times
are always going to be a bit longer when it comes to purchasing from another
territory, so it's about researching what feels reasonable to get the balance
between speed and cost right. Ultimately shoppers look for reassurance,
particularly where the language is different, to give them confidence in making
that purchase from a non-UK retailer. It's that reassurance angle that should
probably inform many of the factors that make up the overall proposition."

In the report, nShift offers three strategies for successful international
shipping:

1. Create the right carrier connections . Shipping internationally requires
relationships with carrier companies that serve the relevant territories.
Having to establish these carrier connections takes time and limits
retailers' ability to manoeuvre. This is best overcome by using delivery
management software that offers ready-made connections to a large number of
carriers.
2. Prioritise the customer experience . When shoppers are ordering from a vendor
that has only recently entered their market, they must be assured that their
delivery is in safe hands. Regular and relevant communication to the customer
during the shipping process is an essential means of building trust. If this
communication is branded and user-friendly, it also creates opportunities to
remarket to the customer at a time when they are most engaged with the brand.
3. Make returns easy . Some shoppers might be nervous about buying from a
retailer outside their country. But if they can quickly see that there is a
clear and simple returns process in place, they may be more likely to
purchase.

The Consumer Home Delivery Report is available for download from IMRG. For more
information on how nShift can help maximize your delivery and returns
proposition, please visit http://www.nshift.com/ .

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View original content: https://www.prnewswire.co.uk/news-releases/nshift-report-
finds-delivery-is-the-biggest-barrier-for-buying-internationally-302138252.html

Contact:

James Ellerington,
[e-mail],
[phone]

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OTS: nShift