Intuit Celebrates Small Business Success Month with $20,000 Awards to Small Business Heroes

Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, is awarding three small businesses $20,000 each as part of the Intuit QuickBooks and Mailchimp Small Business Hero Day. The third annual celebration is part of Intuit’s Small Business Success Month, and is one of many activities during May that spotlights the importance of small businesses and provides them with support to drive their continued success.

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Intuit QuickBooks and Mailchimp surprised Northern Virginia-based small business Elite Formation Studio of Dance with $20,000 as part of Intuit’s third annual Small Business Hero Day. (Photo: Business Wire)

Small businesses make an incredible impact on the people and communities they serve which is why Intuit is dedicated to honoring their contributions. New data from the Intuit QuickBooks Small Business Success Month Survey found that small businesses play a key role in creating opportunities for women, people of color and other marginalized groups, as 36% of those surveyed believe that small businesses help diversify the community by bringing new people to the area. This year’s three Small Business Heroes are making a particularly unique impact in this area, with their dedication to driving inclusivity and belonging for groups that might otherwise be left behind. From helping the formerly incarcerated reintegrate into the community and start on new productive paths, to creating a safe space for diversity through the art of dance, and giving adults of all abilities the chance to learn and thrive.

Intuit is thrilled to recognize these three inspiring small business owners for the pivotal role that they play in each of the communities they serve.

• The Elevation Project (Philadelphia, PA) is a community-based organization in West Philadelphia, created by LaTrista Webb after she saw the impact incarceration had on her community, including a close friend and family member, learning first-hand how difficult re-entry can be as they transitioned back into the community. Today, LaTrista and her team provide a safe and supportive environment and a number of key services for at-risk and formerly incarcerated individuals, empowering them to find fresh starts, achieve economic equity through entrepreneurship, and ultimately drive systemic change within reentry services.