Sanoma acquires Benelux TV operations from ProSiebenSat.1 with prominent partners - Seite 2

the Netherlands and Belgium. Through Talpa Media and Wouter Vandenhaute & Erik
Watté we will have access to premium content. Their know-how in creating
internationally successful concepts as well as the best-in-class local
productions will enable us to develop the acquired TV channels further, "
Kaukonen adds.

"Our magazine, online and mobile portfolio combined with TV activities enable
Sanoma Media to provide consumers in the Netherlands and Belgium access to
inspiring and enjoyable information and entertainment where, when and how they
want, " says Eija Ailasmaa, President of Sanoma Media. "With our new offering, we
will be in the forefront of reshaping the media market."

 "A major part of people´s media usage continues to be spent with TV. For
advertisers, it offers the most efficient way to quickly reach a large number of
consumers. In addition, TV offers an excellent way to reach targeted audiences,
increasingly also online, " says President of Sanoma Entertainment Anu Nissinen.

"We are very pleased to complete the sale of these assets to strong and
experienced media entrepreneurs. We wish Sanoma and its partners every success, "
says CEO of ProSiebenSat.1 Thomas Ebeling.

The leading media player in the Netherlands

In the Netherlands, SBS is the number 2 in the TV advertising market. Its net
sales (2010) amount to EUR 316 million. In the acquisition, Sanoma and Talpa
Media will obtain TV channels SBS 6, NET5 and Veronica (27% of the TV
advertising market) as well as a TV guide business. Together with Sanoma Media´s
existing assets, Sanoma will become a leading media player in the Netherlands
with a highly attractive multimedia offering. With Talpa Media´s valuable TV
expertise and access to best-in-market local content and personalities, SBS will
be able to grow its viewing and advertising shares.

"Sanoma has strong brands, making the company a great cooperation partner, the
SBS transaction offers three additional TV channels for Talpa Content and Talpa
Productions to create and produce our formats for. Besides that, the number of
possible combinations with Sanoma magazines and online services is enormous.
Both as an investor in the media industry and as a content developer, I am very
pleased with this unique opportunity, " states John de Mol.

A leading TV player in Flanders

In Belgium, SBS operates in the Dutch-speaking market, where it is the number 2
commercial TV player. Its net sales in 2010 totalled EUR 88 million. SBS Belgium
includes TV channels VT 4 and VIJFTV with a 27% share of the Flanders TV