314 0 Kommentare Visa Champions Female Entrepreneurs in 2019 - Seite 2

Going Global

She’s Next was unveiled at a preview event at Hudson Yards in New York City today, coinciding with the National Retail Federation’s (NRF) Big Show. Over the course of 2019, Visa will create pop-up events around the world that offer a range of practical tools, resources, insights and networking opportunities for female entrepreneurs, including:

Interactive Workshops: Beginning with an inaugural event in Atlanta on January 30, alongside Super Bowl LIII in Atlanta, Visa will host a series of interactive workshops to tackle business challenges specific to each community. Future events are planned for the FIFA Women’s World Cup France 2019 and beyond.
Access to Experts: Each workshop will include experts from Visa, local and national subject matter experts, and partners to maximize benefits to female business owners. Specifically at the inaugural workshop in Atlanta, leaders from Visa, Square and Yelp will bring their own expertise and innovation to the workshop.
New Research: Initial insights from a forthcoming survey commissioned by Visa of US-based female small business owners will help to inform the issues that matter most to women entrepreneurs. Select findings include:
- Key Motivators: The top three things women cite as motivators in starting their own businesses are: pursuing their passion (48%), having financial independence (43%) and having flexibility (41%).
- Money Matters: Nearly three quarters of women (73%) report that it was difficult to obtain the funding they needed to start their own business. In fact, six in ten (61%) self-funded their business.
- Digital First: When asked to identify top workshop topics they would like to learn more about, respondents said improved social media and digital marketing skills to promote and grow their businesses.
Advertising Campaign: In 2019, Visa will launch phase two of its multi-million dollar Money is Changing marketing campaign in the United States, building on its millennial women focus and featuring real-life female business owners. Visa will feature a diverse spectrum of women in the campaign who will highlight the practical steps they have personally taken to change the game and challenge existing taboos when it comes to money.