55% of UK consumers would buy water on-the-go in cans, once aware of recyclability, Ball Corporation survey finds - Seite 2

The YouGov data indicates that water in cans has not yet been widely available and so relatively few consumers have encountered such products. The polls results shows that younger consumers would be more willing to buy water in cans, with 25-34-year olds (51%) the most likely age group to do so, compared to 21% of those aged over 55.

Ana Neale, Director, Marketing and Strategic Planning, Ball Corporation, said: "The results of this survey indicate that once there is awareness of recyclability and availability, younger age groups, especially, will choose packaged water in cans. Just as we've seen in other beverages, we expect more and more brands to offer on-the-go water of all types in cans, which is good news for new and existing entrants to the category, and for the development of a truly circular economy."

[1] https://www.zenithglobal.com/news/uk-water-drinks-up-1-billion-litres-in-5-years
[2] Source: Recoup UK Household Plastics Collection Survey 2019
[3] Water UK (2018), trade association which represents the major water companies of the UK

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