Consumer Research Study of TAAT Product and Brand Among Smokers Aged 21+ in OH, MI, IL, and PA Reflects Strong Reception

LAS VEGAS and VANCOUVER, British Columbia, April 14, 2021 (GLOBE NEWSWIRE) -- TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT”) recently engaged Toronto-based market research firm Burak Jacobson Partners Inc. (“Burak Jacobson”) to conduct a two-part market research study among smokers aged 21+ regarding the TAAT concept, brand image, and product user experience. The research yielded several potentially beneficial insights and concluded that the participants generally had an overall positive impression of TAAT.

Notable findings from the research study include the following:

• Respondents who indicated a desire to discontinue or cut down on smoking were asked “What, if anything, do you dislike about smoking cigarettes?”, and over 65% cited the financial burden of purchasing tobacco cigarettes;
• More than half of all respondents in the initial group stated they “Definitely Would” or “Probably Would” purchase TAAT at proposed price points for Ohio, Michigan, Illinois, and Pennsylvania. Of the 28% who indicated they “Definitely Would” purchase the product, nearly half cited the attractive retail price compared to their regular brand of cigarettes; and
• The ability to purchase TAAT online was a major driver of interest in the product, with 95% of respondents stating this was an “Extremely Appealing”, “Very Appealing”, or “Somewhat Appealing” aspect of TAAT, boosting interest for 78% of smokers who participated in the study.
  

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In a sample of more than 1,200 smokers aged 21+ in Ohio, Michigan, Illinois, and Pennsylvania, 95% of those who “Definitely Would” or “Probably Would” purchase TAAT found the concept of purchasing the product online to be “Extremely”, “Very”, or “Somewhat” appealing. The TAAT e-commerce portal launched on Wednesday, February 17, 2021 and has attracted a customer base from dozens of U.S. states.

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As the Company continues its launch initiatives for TAAT in Ohio as well as online across the United States, the insights gained from this consumer research study will play a role in optimizing strategies to grow market share in Ohio and to launch TAAT at retail in nearby states in the future.