Chiara Ferragni Becomes A New Hublot Global Ambassador And Face Of The Global Campaign - Seite 2

– Ricardo Guadalupe
HUBLOT CEO

Surely, one no longer needs to present Chiara Ferragni?

Well yes, if only to highlight the very nature of this woman, a so-called influencer, a term too small to encompass all her talents. As a business woman, entrepreneur, influencer, wife and mother of two, she embodies that "can do" attitude that everyone finds so inspiring. Twelve years after launching theblondesalad.com, Chiara Ferragni has achieved a success story. When she started out, Instagram did not exist and blogging was in its infancy. It took Chiara only a few months to turn a hobby into a business, attracting the attention of the media and the fashion world, and placing her name alongside the biggest luxury brands.  

First, Unique, Different. Just like Hublot! She single-handedly created a job for herself, followed her instincts, asserted her choice to share and talk about her life. Honoured several times by Forbes, her career path has even inspired a study by the prestigious Harvard University to understand her success.

In tune with her times, Chiara is leaving her mark on the world. She resolutely believes in her dreams. A dreamer she may be, but she is firmly rooted in her land and her roots. Chiara Ferragni draws her strength from the stability of her family, her parents and two sisters; she has gone on to recreate this strength through her own family, which she has built with Fedez. 

So, is it natural talent, intuition or destiny? What if was a bit of all three? Whatever the case, what is certain is that she achieves firsts with her writing, she asserts her uniqueness, and her difference while retaining that very inclusive feeling of being the "girl next door…"

She is an entrepreneur who embodies the digital revolution and the arrival of social media. Chiara is a pioneer, she is constantly achieving firsts. With her fashion blog, launched 12 years ago, she was immediately considered the most influential and most famous blogger in the world. She created her own brand of shoes, then clothing in 2015— Chiara Ferragni Brand, —she was also the first to be listed as the world's most powerful influencer. Indeed, there is no shortage of superlatives to describe her career and she is not afraid to use them. Both her real life and her digital world are filled with sharing, joy, values and optimism. She is unique, that's for sure! She is proud of her uniqueness, after transforming her name into a brand, a trademark, a style and an inspiration. She also uses her platforms and visibility to help the causes that are close to her heart. Ultimately, what makes her different is that she has managed to turn her passion, her daily routine and her life into a true success story. She is also different for resembling a generation of women who live with the times and manage to combine several roles, without placing any filters between the different parts of their lives. With an Instagram community of 24.7 million followers, she shares her daily life as a wife, mother and entrepreneur openly and frankly. Chiara is an inspirational figure.