Adobe Digital Price Index

E-Commerce Enters Deflation for the First Time in Over Two Years - Seite 3

The DPI is modeled after the Consumer Price Index (CPI), published by the U.S. Bureau of Labor Statistics and uses the Fisher Price Index to track online prices. The Fisher Price Index uses quantities of matched products purchased in the current period (month) and a previous period (previous month) to calculate the price changes by category. Adobe’s analysis is weighted by the real quantities of the products purchased in the two adjacent months.

Powered by Adobe Analytics, Adobe uses a combination of Adobe Sensei, Adobe’s AI and machine learning framework, and manual effort to segment the products into the categories defined by the CPI manual. The methodology was first developed alongside renowned economists Austan Goolsbee and Pete Klenow.

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The Adobe Stock at the time of publication of the news with a fall of -1,31 % to 420,6EUR on Tradegate stock exchange (09. August 2022, 14:00 Uhr).