Global Design Visionaries Descend on Hong Kong as Business of Design Week 2022 Summit Opens at M+ - Seite 2

Examining the power of design as a force for good

Highlighting the impact of design in every facet of our lives in the post-pandemic world, BODW 2022 Summit focuses on five main pillars: Brand Transformation, Culture and the City, Metaverse and Metaliving, New Urban Models, and Social Design Innovation. Key sessions featuring highly sought-after design and business leaders from across industries explore topics including building climate-resilient neighbourhoods, art technology and creative digitalisation, the Asian art and design landscape, the future of transportation, and brand design in the metaverse.

Among the key panel sessions broadcast on ViuTVsix and livestreamed on bodw+ (www.bodw.com) from 30 November to 3 December are:

The Master Roundtable: Design for Change (30 November, HKT 8:20pm–8:50pm, simulcast on ViuTVsix and bodw+) – As some of the most well-respected names in design, Dr Paul Thompson (Vice-chancellor, Royal College of Art, UK), Nikki Gonnissen (Co-founder, Designer & Director, Thonik, The Netherlands), and Chi Wing Lo (Founder, DIMENSIONE CHI WING LO, Italy) reflect on the world's current challenges and discuss how design can empower change towards a sustainable future, moderated by Delicia Tan (CEO, Edelman Hong Kong & Greater Bay Area, Hong Kong).

Blue Urban Models: Building Climate-Resilient Neighbourhoods (30 November, HKT 8:50pm–9:35pm, simulcast on ViuTVsix and bodw+) – An estimated 70 percent of the global population will be living in cities by 2050, despite increasing climate risks and the widespread impact on both the environment and communities living in urban centres. Can large-scale floating projects offer a flexible and sustainable solution? Fei Mui (Curator, 2022 HK SZ Bi-City Biennale of Urbanism\Architecture (Hong Kong), Hong Kong) investigates in a talk with Dr Koen Olthuis (CEO Architect, Waterstudio.NL, The Netherlands), Marthijn Pool (Co-founder & Partner, Space&Matter, The Netherlands), and Sara Klomps (Director, Zaha Hadid Architects, Hong Kong).

Consumer Brand Experience & Brand Innovation (1 December, HKT 8:00pm-8:45pm, simulcast on ViuTVsix and bodw+) – From defining the user experience to innovative product design, elevating the consumer journey is more critical than ever. With deep experience in leading and crafting some of the world's most prominent brands, Ross Lovegrove (Visionary Creator and Sculptor of Technology, ROSS LOVEGROVE STUDIO, UK), Tina Chao (Chief Marketing & Digital Customer Experience Officer, McDonald's Hong Kong, Hong Kong), and Chul Bae Lee (Senior Vice President & Executive Head of LG Electronics' Life Design Innovation Center, LG Electronics, Korea) speak to Andreas Krasser (CEO, DDB Group Hong Kong, Hong Kong) on the importance of adapting to the present consumer landscape whilst evolving for the future.