Threedium Secures $11 Million Series A Led by Interpublic Group To Revolutionize High-Fidelity 3D Commerce - Seite 2

Threedium's recent funding round highlights heightened interest in 3D and AR technology, indicating industry momentum towards an immersive web.

“With this alliance, we gain access to an invaluable team with the expertise to unleash the full potential of 3D and AR technology, which combined with the incredible creative and production capabilities already offered by McCann Worldgroup and our production agency Craft, provides a unique and powerful value proposition for our clients,” said Kate MacNevin, Chief Operating Officer, McCann Worldgroup, IPG’s creative agency network.

“We're setting the benchmark for 3D on the web, with a omni-channel solution that allows brands to seamlessly disperse assets across all channels, files and agencies, integrating with various workflows and spotlighting 3D technology as a pivotal tool to stand out in modern e-commerce,” said Dusan Odobasic, Chairman and Chief of Technology at Threedium. “The lines between online and instore shopping are blurring and AR is becoming the norm in every omni channel product-buying experience. Those that don’t take notice will get left behind.”

Brands such as Louis Vuitton, Fendi, Bulgari, LOEWE, Girard Perregaux, Tommy Hilfiger, Diageo, and NuOrder Lightspeed and are already making use of these enhanced digital immersive experiences on the 3D web, allowing consumers to gain confidence in the buying experience for luxury items such as diamonds and negate the need for manufacturing inefficiencies or delivery of multiple samples for brands.

"Threedium's immersive 3D tech allows forward-thinking brands to achieve cost savings, demonstrate their commitment to sustainability, and help buyers better visualize the products they are buying by replacing sample images with detailed interactive 3D on the web,” said Dipak Pandya, Head of Product & Tech, Lightspeed POS.

The company is also forging strategic alliances with global tech giants AWS, Salesforce, NVIDIA and Teads who will use Threedium’s API’s and infrastructure services to offer their customers high-fidelity 3D and real-time customization AR experiences.

For more information or to request a demo, please visit www.threedium.io.

About Threedium:

Leading the charge in 3D & AR Enterprise Infrastructure, Threedium is transforming the face of online commerce, ensuring brands remain at the forefront of industry innovation. Threedium offers top-tier 3D developer tools, APIs, Web Engine and turnkey enterprise services including an asset management and deployment platform, enabling the creation and launch of ultra-high-fidelity 3D and AR experiences for both web and mobile platforms. Customers include; Louis Vuitton, Fendi, Bulgari, LOEWE, Tommy Hilfiger, Diageo, Girard Perregaux, and NuOrder Lightspeed. Founded in 2017 and headquartered in London. Threedium ecommerce & web solutions are available globally. Discover more at www.threedium.io.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231025912990/en/

The Interpublic Group of Companies Stock at the time of publication of the news with a fall of -0,75 % to 26,40USD on Tradegate stock exchange (24. Oktober 2023, 22:26 Uhr).