Empower by GoDaddy Partner Helps Entrepreneurs in the Pacific Southwest Reach the Next Level - Seite 2

Additionally, the evolving technological landscape and the constant need to adapt businesses to keep up with technology pose significant challenges for entrepreneurs. Scholl further addresses how external factors like the COVID-19 pandemic, supply chain issues, shifts in customer behavior and economic inflation continue to impact entrepreneurs.

"The challenges are multifaceted, coupled with hiring becoming incredibly competitive," Scholl says. "Finding the best fit for your organization can be incredibly tough, and retaining top talent is also a significant obstacle for any company right now."

Empower by GoDaddy - A Solution-Oriented Program

Empower by GoDaddy plays a pivotal role in helping entrepreneurs overcome these obstacles. As the program doesn't offer a one-size-fits-all solution, Empower by GoDaddy begins by discovering the specific needs of each session of participating entrepreneurs and adjusting the program's curriculum to match those unique needs.

To address challenges like access to capital, Empower by GoDaddy and the BBB work with organizations, including Kiva, which offers 0%-interest microloans.

"We've also added curriculum that speaks specifically to the changing technological landscape, including sessions on AI for ethical business practices and strategy workshops," Scholl says.

The Empower by GoDaddy classes in partnership with the BBB also focus on hiring challenges by providing guidance on top hiring practices and emphasizing the importance of company culture in attracting and retaining talent. The BBB even includes a session on creating efficiency in business through automation.

Inclusive Entrepreneurship Fostered Through Support Networks

For Scholl, inclusive entrepreneurship means creating an environment where all individuals, regardless of their background, enjoy equal access to opportunities and resources.

"It involves actively breaking down barriers related to gender, race, ethnicity, sexual orientation and socioeconomic status," she says.

A recent GoDaddy survey found that 71% of LGBTQIA+ entrepreneurs believe that having networks and communities of support is crucial to their success, surpassing non-LGBTQIA+ entrepreneurs at 59%. As a proud member of the LGBTQIA+ community and former entrepreneur, Scholl acknowledges the power of supportive networks, providing safe spaces for connecting, mentorship and emotional support.