Maidenform Relaunches its Brand with Fresh M Campaign, Serving up Craveable Comfort in Underwear, Bras, and Bodywear - Seite 2

The campaign marks a milestone in the brand’s rich history, ushering in a new era of self-expression and unapologetic femininity. Maidenform M leverages a century of expertise delivering intimates innovation and touts an amazing heritage as an original American and ultimately global brand:

• Maidenform is recognized as the first intimate apparel company to advertise.
• During World War II, Maidenform adapted its manufacturing operations to support war time efforts to create over 28,000 special communications vests for American soldiers and manufacture parachutes for military use.
• In 1927, the company patented several cutting-edge designs including full figure bras, and a seamed-uplift bra.
• In 1949, the company launched its famous “I Dream” ad campaign which ran for 20 years, growing the brand and cementing Maidenform as a household name.
• The “I Dream” ad campaign was later featured in season two of Mad Men in which the fictional ad agency was asked by its client to create ads similar to Maidenform’s.

M is available at incredible value at major retailers and directly to consumers through retailer websites, the brand’s website and in owned stores.

Maidenform

For fashion-forward women who see every layer of clothing as a form of expression, Maidenform is the go-to intimates brand offering a powerful portfolio of modern styles, backed by an unparalleled history of innovation. Maidenform is committed to empowering women to show the world who they really are – one cute bra, underwear, shapewear at a time.

Maidenform is owned by HanesBrands. For more information, visit www.maidenform.com.

ADVERTISING AGENCY CREDITS
BARKER

Chief Creative Officer - Sandi Harari
Creative Director - Maya Kagan
Associate Creative Director, Art- Nancy Dao
Creative Director, Copy- Catherine Eccardt
Senior Art Director- Angela Yen
Copywriter - Sarah Bielawski
Associate Art Director - Delany Salazar
Agency Producer - Ray Rainville
Agency Producer - Shelley Nickerson
Account Lead - Kim Tracey
Account Director - Kelsie Johnson
Account Supervisor - Lauren Young

PRODUCTION CREDITS
Production Company: Object and Animal
Director: Christine Yuan
Executive Producer: James Cunningham
Producer: Karen Chen
Director of Photography: Xiaolong Liu
Editor: Nick Rondeau (Cabin Editing Company)
Photographer: Joelle Grace Taylor (Agency Arts)
Stills Retoucher: Rob Dewey (Digismith)
Music Artist - Princess Nokia
Music Supervision + Original Music: Knock it Out Music
Music Producer: Wellington Lora
Composer: Ryan Nach
Mix Engineer: Griffin D’Amato for PLUSHnyc

CLIENT CREDITS
Maidenform

View source version on businesswire.com: https://www.businesswire.com/news/home/20240220534952/en/

The Hanesbrands Stock at the time of publication of the news with a raise of +1,47 % to 4,004USD on Tradegate stock exchange (19. Februar 2024, 13:17 Uhr).