Lay's Partners with Football Icons David Beckham and Thierry Henry to Surprise 75,000 Fans in Epic Return of 'No Lay's, No Game' - Seite 2

"We had a great day filming at the San Siro stadium for No Lay's, No Game. Whenever Thierry and I get together it's always a lot of fun – and it was fantastic being able to surprise 75,000 fans," said Beckham.

"Last year, I teamed up with Lay's to surprise some of football's biggest fans by literally going to their doors to see if they had Lay's – and if they did, I stayed and watched the match with them," said Henry. "This year, we really upped the ante with the Lay's Crisp Cam, and it was truly an exhilarating experience being back in the stadium with David. We spent a lot of our careers playing against each other on the pitch, so there's something special about coming together with Lay's in a whole new way to offer a once in a lifetime experience for fans."

The campaign was created in partnership with Slap Global and directed by award-winning commercial and television director Andrew Lane.

And while not everyone could be in the stands of San Siro, Lay's is bringing No Lay's No Game home. In partnership with Meta and Simone, Lay's has created the Lay's Detector, a unique digital experience that unlocks the chance to win exciting prizes for football fans in select countries around the world now through the end of the UCL tournament. How? Fans must prove they have Lay's with them while watching a game. To use the Lay's Detector, simply scan the QR code on Lay's social channels or the No Lay's, No Game commercial to unlock the effect. Then, fans will be prompted to verify that they have Lay's with them – and if they do, they will be entered to win exclusive prizing, content and even tickets to the UCL Men's Finals at Wembley Stadium in London. And if they don't have Lay's? Not to worry, fans will have more chances to show off their bag of Lay's to win epic prizes throughout the rest of the season.

Throughout the remainder of the 2023-2024 Men's and Women's UEFA Champions League tournaments, fans should look out for more exciting and unexpected moments from No Lay's, No Game, as well as Walkers too. To access the Lay's Detector and to stay informed on No Lay's, No Game news, follow Lay's Football on Instagram.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.