Award-winning Design Achievement

BlackBerry Receives Prestigious Top Prize in the Red Dot Award 2015 - Seite 2

"The BlackBerry Passport design pushes boundaries and changes the way business professionals get work done on their smartphone," said Ron Louks, President of Devices and Emerging Solutions at BlackBerry. "The large 4.5 inch square display and touch-enabled keyboard drives productivity and stands out from the crowd."

"We continue to innovate and evolve through design to deliver iconic and purpose built products for mobile professionals," said Brian Paschke, Senior Industrial Designer at BlackBerry. "The unique format, intelligent structure and keyboard innovations were designed on the strengths and heritage of the brand.

"The BlackBerry Design Team is honoured to accept the prestigious Red Dot: Best of the Best Product Design Award for the BlackBerry Passport," said Alison Phillips, Managing Director and Head of Industrial Design. "The value of design comes through when technology and new ideas can be turned into meaningful products that users connect with. This innovative product was a collaboration of many teams coming together to deliver a new design icon for BlackBerry."

Professor Dr. Peter Zec, Founder and CEO of the Red Dot Award: "For 60 years, the most-respected design experts have been convening every year in Essen to seek out the best designs. This year we had a record number of almost 5,000 entries - a huge amount of work for our jury members, who assessed each individual product, and a special value of the distinction due to the high standard. The laureates of the Red Dot Award: Product Design 2015 have demonstrated exceptionally high achievements and have thus been deservedly successful in the world's largest design competition."

Red Dot Design Museum Essen

With roughly 2,000 exhibits over 4,000 square metres, the Red Dot Design Museum presents the world's largest exhibition of contemporary design. The successful entries in the Red Dot Award: Product Design 2015 will be shown from 29 June to 26 July 2015 in an impressive special exhibition in the midst of the historical industrial architecture of the Zollverein World Heritage site. In "Design on Stage," visitors will experience the current top achievements up close and personal, because this hands-on exhibition expressly encourages visitors to touch and try out the exhibits. In this way, fans of design can find out about the trends in international product design and see for themselves the excellent quality of the BlackBerry Passport from BlackBerry.