Award-winning Design Achievement

BlackBerry Receives Prestigious Top Prize in the Red Dot Award 2015 - Seite 3

About the Red Dot Award:

In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept.

The Red Dot Award was created by Design Zentrum Nordrhein Westfalen and with around 17,000 entries each year is one of the best-respected design competitions in the world. In 2015, it is celebrating its 60th anniversary: It was in 1955 that a jury convened for the first time to assess the best designs of the day. The sought-after award, the "Red Dot", is the revered international seal of outstanding design quality.

Award-winning designers, manufacturers and agencies use the Red Dot winner label and receive numerous other winners' privileges, such as the presentation of the award-winning product on Red Dot Online, in the Red Dot Design Yearbook, the Red Dot App and on Red Dot 21. Additionally, the winning products are communicated in the international PR activities of Red Dot and exhibited in the Red Dot Design Museum Essen for a whole year.

More information is available at www.red-dot.org/press and www.blackberry.com/passport

Hear directly from the BlackBerry Design team on their goals, inspirations and challenges when creating the BlackBerry Passport (video).

About BlackBerry

A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.blackberry.com.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20150409-Passport_BotB800.jpg.

To view the video associated with this press release, please visit the following link: https://www.youtube.com/watch?v=eXH5UDFMHfE.

Media Contact at BlackBerry:
BlackBerry Media Relations
[phone] x77273
[e-mail]

Investor Contact at BlackBerry:
BlackBerry Investor Relations
519-888-7465
[e-mail]

Press Contact at Red Dot: Catharina Hesse
Communications Manager, Design Zentrum Nordrhein Westfalen
Gelsenkirchener Str. 181, 45309 Essen, Germany
[phone]
[e-mail]
www.red-dot.org/press