Nine-in-Ten U.S. Consumers (90%) Say Small Business Saturday® Has Had a Positive Impact on Their Community - Seite 2

Grassroots Support Boosted by Neighborhood Champions and the Small Business Saturday Coalition

Local support for Small Business Saturday is largely driven by Neighborhood Champions: small businesses, business associations, local Chambers of Commerce and other community organizers who help energize their neighborhoods on the day. To date, more than 7,200 Neighborhood Champions have signed up to plan activities and events to draw shoppers to small businesses across the U.S., leading up to and on Small Business Saturday. Click here to find Neighborhood Champions near you. Small business owners can also find event inspiration and create customizable Small Business Saturday marketing materials to rally their communities at ShopSmall.com.

Another important group that drives participation on the day is the Small Business Saturday Coalition. Led by Women Impacting Public Policy (WIPP), the Small Business Saturday Coalition was created in 2011 to help amplify the Shop Small message. The Coalition is comprised of national, state and local associations that help coordinate Small Business Saturday activities with merchants, consumers, small business owners and public officials in every state across the country.

Show Love for Your Favorite Places on Social Media

Consumers have made it a tradition each year to share their love for Small Business Saturday on social media, and all are encouraged to show off their favorite independently-owned businesses by using #ShopSmall and #SmallBizSat on Facebook, Instagram and Twitter. This year, American Express is also encouraging consumers to RSVP on Facebook here for reminders about the nationwide celebration to Shop Small this November 25^th.

To discover and share the impact shopping small has in your state, visit: www.shopsmall.com/mystate.

Corporate Supporters Rally Communities to Support Small Business

To help drive excitement for Small Business Saturday, American Express has enlisted the support of many companies that are serving as Corporate Supporters. Together these companies reach millions of small businesses and consumers and are key players in the e-commerce, retail, telecom, media, hospitality, transportation, and professional services industries. FedEx is among the medium and large-sized companies that will be participating. The company is shipping Shop Small merchandise kits to Neighborhood Champions and small businesses across the country free of charge, and printing select materials in the kit at no cost through FedEx Office. Grubhub is helping restaurants stand out, deliver memorable experiences and optimize online offerings on Small Business Saturday. Additionally, Etsy, Ace Hardware, FTD, Square and Liberty Mutual Insurance are lending their support to the day.