Nine-in-Ten U.S. Consumers (90%) Say Small Business Saturday® Has Had a Positive Impact on Their Community - Seite 3

About the Survey

The Small Business Saturday Consumer Insights Survey was conducted by Teneo among a nationally representative sample of 1741 males and females 18 years of age or older. The sample was collected using an email invitation and an anonymous online survey from October 16-27, 2017. The survey has an overall margin of error of +/- 2.3%, at the 95% level of confidence. The survey was commissioned by American Express and the National Federation of Independent Businesses (NFIB).

About Small Business Saturday

November 25^th is the eighth annual Small Business Saturday. Dedicated to supporting the diverse range of local businesses that create jobs, help boost the economy, and enhance neighborhoods around the country, Small Business Saturday was created by American Express in 2010 in response to small business owners’ most pressing need: getting more customers. Learn more at and connect with us on ShopSmall.com, instagram.com/shopsmall, facebook.com/SmallBusinessSaturday.

About NFIB

NFIB is the nation’s leading small business association, with offices in Washington, D.C., and all 50 states. Founded in 1943 as a nonprofit, nonpartisan organization, NFIB gives small and independent business owners a voice in shaping the public policy issues that affect their business. NFIB’s powerful network of grassroots activists sends their views directly to state and federal lawmakers through its unique member-only ballot, thus playing a critical role in supporting America’s free enterprise system. NFIB’s mission is to promote and protect the right of its members to own, operate and grow their businesses. More information about NFIB is available online at www.NFIB.com/news.

View source version on businesswire.com: http://www.businesswire.com/news/home/20171116005291/en/