VMLY&R Announces EMEA Executive Leadership Team and Launches Three Regional Centres of Excellence in the UK, Poland, and Turkey - Seite 2

Andrew Dimitriou, CEO EMEA VMLY&R, said: "With this infusion of talent, capabilities and markets, we are creating the most relevant marketing company in the region."

"For example, we've been working with Lavazza for five years, and they have expanded their relationship with us due to the capabilities of our new Technology Centre of Excellence. The teams in Milan and Poland are now enabled to deliver connected consumer experiences that embed the brand in people's lives and drive Lavazza's strategic business priorities," he added.

Illustrating the breadth and depth of its offering, the agency recently launched campaigns such as THINK!'s Road Whisperer targeting new drivers, The Real Italian coffee for Lavazza taking the real Italian coffee brand around the world and the "Twój Weekend" Women Issue in partnership with Gazeta.pl using an erotic magazine to raise awareness of sexual education and gender equality.

ABOUT THE EMEA CENTERS OF EXCELLENCE

CUSTOMER EXPERIENCE
The CoE focuses on driving value from each interaction between a brand and a consumer, building loyalty along the customer lifecycle. It brings human-centred design, creative communications and technology together to create a seamless experience and uses insights to map the white spaces and derive growth opportunities.
Clients: Bridgestone, Ford.

TECHNOLOGY
The CoE offers end to end services, from consulting, development, systems maintenance, to precision marketing and eCommerce. It brings to life connected brands by engineering solutions across platforms including Adobe, Drupal, Sitefinity, Sitecore, mobile technologies and more; and provides the scale and nearshore capabilities that clients seek.
Clients: Bridgestone, Colgate, Pepsico, Danone, Lavazza, Medtronic, Telia Carrier.

CONTENT
The CoE develops high quality, cost-effective brand assets and content for relevant communications in a connected world, which are backed by intelligent community management and real-time analytics. It creates all forms of content from static visuals and low-cost video to high-quality films, AR and VR.
Clients: Vodafone, Google, PlayStation, EFES Pilsen, Emaar Mall.

ABOUT ANDREW DIMITRIOU – CEO EMEA
Andrew is responsible for managing VMLY&R across EMEA. He also serves as the WPP Global Client Lead for Sanofi. Prior to his current role, he led Y&R EMEA for three years and was awarded Regional Cannes Creative Network of the Year (2017) and Effectiveness Network of the year (2016). Before, Andrew led WPP's Red Fuse in Europe and was the global managing director for Hill's Pet Nutrition.