Coca-Cola Energy Invites Fans to ‘Show Up’ to the Big Game - Seite 2

Watch the full 60-second ad here.

#ShowUp Monday

Coca-Cola is extending the push to “show up” beyond the Big Game to Monday morning when an estimated 17.5 million weary Americans may not show up for work. Through a collaboration with Amazon, the Amazon Alexa Coca-Cola Energy Wall will distribute free samples to New York commuters from 7 a.m. until noon ET on Monday, Feb. 3 at Grand Central Terminal in Vanderbilt Hall, and Amazon Treasure Trucks will do the same in 29 U.S. cities. Amazon Alexa users also can request free samples (while supplies last) to be delivered to their homes via the voice command: "Alexa, Order Coke Energy."

Introducing Coca-Cola Energy

As the newest extension of the Coca-Cola brand, Coca-Cola Energy, Coca-Cola Energy Cherry and their zero-calorie counterparts are now available nationwide in 12-oz. sleek cans. All four varieties include 114 mg of caffeine per 12-oz. serving, plus guarana extracts and B-vitamins – giving fans both the boost they want and the refreshing, uplifting Coke taste they love.

“As a total beverage company, The Coca-Cola Company is constantly looking for ways to evolve and innovate our product portfolio and bring people the beverages they want,” said Jaideep Kibe, vice president of Coca-Cola Trademark, Coca-Cola North America. “Coca-Cola Energy was developed by listening and responding to consumers who are telling us they want a Coca-Cola energy drink that fits into their lifestyles and routines.”

Show Up was created by Wieden+Kennedy (Portland) and produced by Smith & Jones Films (Los Angeles). For more information and additional visuals on Show Up, visit our website at www.coca-colacompany.com.

* Super Bowl Fever May Sideline Record 17.2 Million Workers on Monday, The Workforce Institute at Kronos Incorporated, Jan 30, 2019.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Costa coffee, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.