New Hewlett Packard Enterprise Partner Program Fuels As-a-Service Growth for Global Partner Ecosystem - Seite 3

The new program is organized into three tracks: Build, Sell, and Service. Under these tracks are focused COEs, offering tailored enablement, training, go-to-market initiatives, and sales tools.

• The Build Track is designed for partners to integrate with HPE technology, leverage tested and proven pre-packaged solutions from HPE and HPE technology partners. Partners can also develop their own applications using HPE’s open platforms to deliver the solutions that meet their customers’ needs.
• The Sell Track is designed to help partners grow their as a service business by offering value-added solutions from across the HPE portfolio
• The Service Track is designed specifically for partners focused on delivering services across the customer lifecycle, including: consulting, assessment, design, integration, deployment, migration, support and management.

“We created the services COEs to help partners excel in an as-a-service world,” said Donna Grothjan, vice president of worldwide channels for Aruba, a Hewlett Packard Enterprise company. “We’ve taken a personal approach as we’ve developed all of the components of this new program. We were deliberate in including mentorship alongside a wealth of vital training and workshops for our partners. We’ve relied on global best practices as we’ve built out the program elements – all in an effort to help our partners extend and expand their practices, have faster time to activation, reduce churn, and achieve higher than average renewal rates for customers.”

To date, the following Aruba Service COEs are available: Customer Success, Managed Services and Professional Services. The COEs for the Build and Sell Tracks, along with the Hybrid Cloud Service COEs, will become available to all partners over the next year.

Latest Enhancements to HPE Pro Series

The HPE Pro Series enables HPE partners to stand out with their expertise by providing a personalized enablement experience for partners’ sales, technical and marketing professionals. Partners can leverage virtual forums to connect with experts and specialists, access outcome based and workload centric training, and advance their digital marketing effectiveness through a suite of marketing tools, content and resources.

• HPE Tech Pro has been updated to expand its enablement offerings in support of new technical job roles in alignment with HPE Partner Ready Vantage. New offerings are aimed at partners who are pursuing as-a-service business models who require cloud and managed services skills along with customer success capabilities to achieve their goals.
• HPE Sales Pro has been refreshed based on partner feedback to allow partners to quickly access the most relevant and up to date enablement to lead custom conversations confidently and grow sales. New features include a personalized portal with unique certification status and training modules, Portfolio Learning Curriculums with curated and interactive paths, and Top Recommended Training (TRT) to make it easier for partners to find and prioritize relevant and impactful training modules. Also added are new On-The-Go Learning features where training modules can be consumed as podcasts, videos or web-based seminars, Outcome Discussion Guides with quick access to engaging questions to be used in sales conversations, and an Industry Business Value Framework that allows partners to better prepare for industry focused conversations.
• HPE Marketing Pro has been reimagined to better serve partner needs and deliver an enhanced partner experience through easier access to HPE marketing tools and content. A new HPE Marketing Pro gateway provides intuitive, simplified access to all HPE marketing tools while a redesigned HPE Social Media Center features an improved user interface with consolidated navigation, content filtering, updated guides and added functionality. Partners will also find new education content in the HPE Partner Learning Center, including modules on Marketing Analytics, Social Trends, Search/SEO updates and Social Media/Social Selling.

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