229 0 Kommentare Driven By Global Momentum, PubMatic Brings Activate to APAC - Seite 2

“iQIYI is a long-time partner of PubMatic. Together we are committed to delivering innovation in the CTV ecosystem,” said Andy Sun, General Manager of Sales Operations, International Business Department at iQIYI. “We’re excited to be a launch partner for PubMatic’s Activate solution and look forward to continuing to work closely together to drive effective programmatic CTV advertising.”

“PubMatic is a key player in the programmatic ecosystem, and we’re excited to explore how Activate can benefit our CTV clients,” said Paras Mehta, Business Head at KINESSO India.

“PubMatic is a valuable partner across India, helping us deliver transparent and effective solutions for advertisers,” said Suchi Jain, General Manager and Head of Programmatic at Madison Digital. “We’re excited to see their continued innovation in streamlining video and CTV buying for our clients.”

“Wishmedia is dedicated to providing advertisers in Korea with best-in-class digital advertising solutions,” said Meejoo Na, Chief Operating Officer at Wishmedia. “We’re thrilled to be a launch partner for PubMatic’s Activate and look forward to our clients benefiting from a more efficient digital supply chain, and greater ROI on their video and CTV spend.”

Non-programmatic insertion orders are expected to account for almost 60% of CTV and 18% of online video transactions by the end of 2023, according to industry estimates. Activate represents a nearly $65 billion expansion of PubMatic’s total addressable market.

Built leveraging technology from PubMatic’s 2022 acquisition of Martin, Activate is fully integrated into PubMatic’s growing software suite, including the PubMatic Sell-Side Platform and Connect.

To learn more about Activate visit pubmatic.com/activate.

About PubMatic:
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.