How Mobility-as-a-Service Can Encourage Green Behavior and Low-Carbon Transport - Seite 3
Among campaign participants, 21% of the users that primarily traveled by car each day have now engaged in green travel, which shows a significant increase in citizens' willingness to adopt green options. Carbon credits are calculated based on the "Beijing Low-carbon Travel Carbon Emission Reduction Methodology" developed by Beijing's transportation authority and its affiliated think tank. The approved local certified emission reductions (PCERs) credits will then be traded at Beijing's local emissions trading system.
In 2021, Gaode Map, one of the platform operators, alone achieved transactions of 24,500 metric tons of PCERs, with 15,000 tonnes traded with local companies. The second phase of PCER transaction reached 97,600 metric tons. The benefits from the carbon trading returns to the app users in the form of public transport discounts, shopping coupons or users can donate their credits to charity organizations that promote green transport and other behavior changes for sustainability.
Creating a Successful Mobility-as-a-Service Platform
The value of developing Mobility-as-a-Service platforms is that it can improve efficiency and quality for travelers, encourage more people to choose green and low-carbon mobility modes, shape the public-transportation-centered mobility system, promote the digital transformation and open data system, and improve the stability and level-of service of the system.
However, Mobility-as-a-Service also faces some challenges not only in Chinese cities, but in cities around the world. First, there is no single successful business model for all cities, and the operation models vary greatly in different places. Finding a suitable business model based on the local policy and investment environment, and culture to ensure commercial sustainability, will be the key to developing a successful system.
Also, the coordination among different stakeholders in a Mobility-as-a-Service ecosystem needs further improvement, especially for data sharing mechanisms.
Finally, establishing a proper monitoring and governance system is also an important part of the implementation process.
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Expanding the development of Mobility-as-a-Service is an important step in building more sustainable cities and urban mobility. However, as we've learned through the pilot programs, the platform should be built consistently with a city's existing low-carbon and sustainable strategy. Instead of public transportation companies acting as competitors with each other, Mobility-as-a-Service offers the possibility of creating a single platform that redefines the integrated transport system encompassing multiple kinds of shared and private mobility services.
Beijing MaaS interface for users (Gaode App). Photo credit: Su Song
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SOURCE: FedEx Corporation
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