HP Inc. marks one year of reinvention - Seite 3

• The value created by marketing is in developing a brand that stands the test of time. HP's brand is being built with purpose: to have a meaningful impact on people's lives; to build strong emotional connections based on tangible proof points; and to behave with integrity of words and actions. "Keep Reinventing" is HP's brand operating system; it is the filter through which the company measures everything. Whether it's the award-winning Premium campaign helping capture share from Apple, world-class Star Wars Personal Systems program and the launch of our OMEN gaming platform, or the emotionally resonant work helping drive the new generation of printing.

Championing diversity and inclusion, within the company and across the industry

• Commitment to diversity -- of thought, experience, race, ethnicity, gender, and perspective -- starts at the highest levels of the company. HP deliberately assembled one of Silicon Valley's -- and corporate America's -- most diverse Boards of Directors. Chief Marketing Officer Antonio Lucio and Chief Legal Counsel Kim Rivera also challenged HP's agency partners to commit to diversifying their workforces.

Embracing corporate responsibility and sustainability

• HP committed to use 100 percent renewable energy sources in all its operations, beginning with a pledge to reach 40 percent by 2020. The company received a 10 out of 10 for its ethical and socially responsible global supply chains, according to Gartner. As a global citizen committed to make life better for everyone, everywhere, HP offered educational and technology resources to Syrian refugees. As part of President Barack Obama's Leaders' Summit on Refugees, HP committed to opening new HP Learning Studios in the Middle East to give refugee students access to the latest education technology, and to provide adults with the opportunity to learn essential business and IT skills. Altogether, HP has committed more than $1 million in technology and training support to help refugees and alleviate poverty in the coming year.

About HP Inc.
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.