Mobile-TV statt Klingeltöne - 500 Beiträge pro Seite

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Studie: Mobile-TV wird andere Handy-Anwendungen ausstechen
Japan und Südkorea sind Vorreiter

Alle mobile Dienste News zeigenDiese News empfehlenDruckversion
Entgegen den kritischen Stimmen vieler Mobilfunkexperten und dem bisherigen Misserfog in Deutschland, soll Mobile-TV künftig alle anderen Handy-Anwendungen in den Schatten stellen. Wie die Marktforscher von Screen Digest voraussagen, soll es im Jahr 2011 weltweit rund 140 Millionen zahlende Kunden in diesem Bereich geben, die einen Gesamtumsatz von etwa 4,5 Milliarden Euro einbringen.

Kleine Displays
Handy-TV wurde bislang auch immer stark angezweifelt, weil ungewiss schien, ob das Fernsehen über so kleine Bildschirme tatsächlich angenommen wird. Screen Digest geht davon aus, dass diese Frage mittlerweile geklärt und Mobile-TV die vielversprechendste Handy-Anwendung ist.

Mobile-TV statt Klingeltöne
Laut Screen Digest hat es im Bereich von mobilen Musik- und Spiel-Angeboten bereits eine Verlangsamung des Wachstums gegeben. Gerade im Bereich Musik bevorzugen die User immer noch das Downloaden auf den Computer. Beachtet man derlei Entwicklungen, so bleibe Mobile-TV als beste Option zum Geldverdienen für die Netzbetreiber übrig, meint Analyst Dave MacQueen. In Japan und Südkorea gibt es mittlerweile bereits 5,8 Millionen Menschen, die über das Handy fernsehen. Hinzu kommen jene, die Mobile-TV über Handhelds und andere mobile Geräte nutzen.

http://www.inside-handy.de/news/8634.html

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Antwort auf Beitrag Nr.: 29.402.551 von margin321 am 21.05.07 13:19:21

New Purchase: Microtune Inc. (TUNE)
George Soros initiated holdings in Semiconductors company Microtune Inc.. His purchase prices were between $4.1 and $5.34, with an estimated average price of $4.7. The impact to his portfolio due to this purchase was 0.09%. His holdings were 536,180 shares as of 03/31/2007. Shares of Microtune Inc. were traded at around $4.67.

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COLOGNE, Germany--(BUSINESS WIRE)--Microtune®, Inc., (Nasdaq:TUNE) this week will showcase a series of key tuner technologies, reference designs and consumer end products at ANGA Cable 2007, the trade fair for cable, satellite and multimedia held in Cologne, Germany. Industry-leading radio frequency (RF) solutions, including those supporting DOCSIS® 2.0, DOCSIS 3.0, ATSC, DVB-C, DVB-T and DVB-H, will be on display May 22-24 at Microtune’s stand (Hall 10.2, #G20) during the show at the Koelnmesse, Congress Centrum East.

Microtune is a world-leading supplier of single-chip silicon TV tuners and its technology provides the critical RF electronics that enable the reception of video, voice and data across consumer products and equipment—cable and terrestrial set-top boxes, embedded multimedia terminal adaptors (EMTAs), VoIP cable modems, digital television products and an emerging class of portable and mobile digital TV devices.

NEW DOCSIS 3.0 CABLE TUNER

A key highlight of the show this year will be the unveiling in Europe of Microtune’s new DOCSIS 3.0 wideband tuner. The new tuner chip, the MicroTuner™ MT2170, enables a wider (100 MHz) and faster (160 Mbps) pipeline into the home to dramatically increase cable modem transmission speeds and flexibility. Offering the equivalent functionality of four DOCSIS 2.0 tuners, the MT2170 chip shrinks the RF footprint by 75%, cuts power consumption by 75% and significantly reduces BOM costs for DOCSIS 3.0 cable equipment manufacturers. It permits cable operators to deliver faster, scalable broadband Internet services, including movie downloads, IP video downloads, video file exchanges, time-shifted and place-shifted video, IP voice and interactive on-line gaming.

Other important displays at Microtune’s exhibit will showcase low-cost DVB-T, DVB-C, cable modem, ATSC and hybrid Reference Designs and DVB-T, DVB-C, ATSC and cable-modem customer designs. Microtune’s product portfolio will be featured in solutions that span a range of worldwide standards, applications and price/performance levels, including:

* DVB-T SCART set-top boxes
* Dual-tuner PVR set-top boxes
* Single and dual-tuner DVB-C set-top boxes
* Cost optimized DVB-T and DVB-C Reference Designs
* Very low-power DVB-T Reference Designs
* A74/CECB compliant ATSC Reference Designs
* ATSC Reference Designs supporting U.S. analog/digital and cable standards
* TV plug-in modules
* Cable and voice modems
* Embedded multimedia terminal adaptor (EMTAs)
* Dual-channel, diversity DVB-T receivers
* DVB-T and ATSC USB Tuners and Reference Designs
* Mobile TV phones targeted for the U.S. and Europe
* ATSC Reference Designs
* Silicon-based Upconverters

Microtune-based solutions enable customers to leverage advanced revenue-generating digital cable features, including personal video recording and interactive applications, to expand cable network capability for IP-based and all-digital services, to produce very low-cost and very small DVB-T/DVB-C set-top boxes and to enable broadcast digital TV on portable and handheld devices.

http://home.businesswire.com/portal/site/google/index.jsp?nd…

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What is driving mobile TV?
SerifNon Serif
30 May 2007

It was in August 2005 when Nokia first asked people who had experienced a DVB-H mobile TV trial what they thought of it. It turned out that those people were amazed. They had found a cure for boredom.
And effectively, that is the biggest driver for mobile TV, and its usage pattern, which shows in the four or five trials that have surveyed their customers. This is particularly noteworthy in public trials in Finland, the UK, and France and the live volume services in Italy, Korea and Japan, with new prime times occurring in journey time to work, in work breaks and in early evening post work, and also later in the home.

About 13% of people asked in surveys what they thought of streaming TV on a mobile would say 'it might take off', while in broadcast services which offer up to four times the resolution, around 60% say 'We would buy it', or 'It will take off'.

People ask what are the drivers for mobile TV, and what is obvious is that quality video on the move was always the driver because it will break into the chunks of boredom that pepper our work days, but only if the quality is sufficiently good that consumers can watch it without getting a headache or eyestrain.

When Nokia first announced the results of its Finland survey it showed that 41% of trial participants were happy to pay for mobile TV services, at $12 a month and that 58% said that they believed broadcast mobile TV services would be popular.

And they watched their usual programs, not 'mobisodes'. These were national channels including drama, sports and news programming. Given that the national sport of Finland is ice hockey, these people found the service had the resolution not only to watch the scores in the corner of the screen, but they could see the tiny puck flying around the ice at incredible speeds. The trial was on while the Ice Hockey World cup was in progress and that was one of the major viewing experiences, along with Formula One car racing and the UEFA Cup Champions League soccer.

They went from a standing start to watching 20 minutes a day across the pilot viewers, and some watched an enormous amount of mobile TV, in multiple 30 or 40 minutes chunks each day.

Furthermore, when viewers begin to see DVR applications on their handset throughout 2008 and beyond, the problems with TV schedules should diminish. At present the widespread use of simulcast - showing the same channels that are currently on TV - means that the 8.00 am slot is no longer just for housewives and schoolchildren, but is just as likely to be watched by businessmen on the way to work. With the DVR, the businessman will just set his phone DVR to record when he sets his alarm clock, and watch prime time TV in the morning.

Of course, there have been problems with early experiments. The Koreans, with two working systems, have only managed to get 3 million customers on their mobile TV system in a country of 48 million people. However, considering that the two competing services are locked in a political rivalry that sees one without good distribution channels and the other without good content, one realises that mobile TV services here are a success in spite of themselves.

In Italy around 300 000 customers have bought mobile TV in six months out of a population of the 6,8 million existing customers of the operator 3 Italia. This means a penetration of almost 5% in 6 months.

Boredom is the driver for mobile TV, but poor execution at the network, establishment of market channels and content availability are all that is holding it back.

http://dataweek.co.za/article.aspx?pklArticleId=4448&pklIssu…