UFood Franchise Company (UFFC) - 500 Beiträge pro Seite

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George Naddaff, chairman and co-CEO of KnowFat Franchise Co., is losing the fat -- again.

Having taken over KnowFat, a healthy food quick-serve concept in 2004, Naddaff and Eric Spitz, co-CEO and president of KnowFat, are evolving the concept into a new company. They are changing the name to UFood Grill, updating the menu items, restructuring the franchise offering and redesigning the KnowFat stores to capture a larger audience.

To help market the UFood Grill franchises, Naddaff has signed a deal with former heavyweight champ George Foreman, co-chairman of Pennsylvania-based George Foreman Enterprises Inc. (OTC: GFME).

The new concept and the Foreman endorsement agreement come at a time when quick-serve restaurant sales continue to climb and consumers are increasingly looking for more healthy dining options.

The first UFood Grill opened in Naples, Fla., last week and beat company sales expectations. The KnowFat stores in Boston's Downtown Crossing and Landmark Center, as well as the five other locations in Massachusetts, will close for two days this summer to be converted to UFood Grills. The 74 KnowFat units slated to open under eight area developers nationwide will open as UFood Grills. In August, the company name will officially change to UFood Franchise Co.

UFood Grill plans to have 800 franchises sold and under development by 2010. The Newton-based company is in its third round of financing and is looking for $10 million to $20 million. It has raised $1 million so far.

"Branding is really the key," said Naddaff. "It became glaringly apparent the name KnowFat was working against us, not for us."

The menu items, all without trans fats and many low-fat or no-fat, will remain largely the same with name changes for some of the products -- KnowFat AirFries will become UnFries, for example. Efrem Cutler, the former executive chef at Ritz-Carlton Hotel Atlanta, is the vice president of food development.

The average check at the stores will be $8.50.

The company is selling three franchise models: a two-in-one food and retail store at about 2,500 square feet; a smaller, 2,000-square-foot model without retail; and a 1,000-square-foot mall food court model. Many of the KnowFat stores have a retail component already to them and can account for 20 percent of a store's sales. The initial franchise fee is $35,000.



From left, Eric Spitz co-CEO and president of KnowFat Franchise Co., and George Foreman III,
executive vice president of George Foreman Enterprises, join boxing great George Foreman and
George Naddaff in celebrating the new concept UFood Grill.

http://boston.bizjournals.com/boston/stories/2007/06/18/stor…

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UFOOD Grill Partners with Roseville Rotary to launch first restaurant on West Coast
Monday, September 10, 2007 / Drisha Leggitt

ROSEVILLE, CA; (August 21, 2007) – UFood Grill, a groundbreaking new fast-casual restaurant concept, will soon provide consumers in and around Roseville with a convenient spot for great food with lots of flavor, fun, and variety. The brainchild of Boston Market founder, George Naddaff, UFood Grill represents, “the next generation of fast food.” Shane and Wendi Vogel and John and Tami Peed, the Roseville area franchisees for the location opening at the Nugget Shopping Center on the corner of Fairway Drive and Pleasant Grove Boulevard, plan to celebrate the launch of the new Roseville UFood Grill by hosting a special “Grand Opening” community fundraising event on September 18, 2007, in partnership with the Rotary Club of Roseville.

On Tuesday, September 18, 2007, from 11:00 a.m. to 7:00 p.m., Rotary members and other Roseville community volunteers will be acting as UFood Grill “Celebrity Waiters” (delivering food to customers after they order), “Celebrity Samplers” (offering food samples and gifts to store visitors), and “Rotary Guest Hosts” (blowing up balloons and enthusiastically encouraging customer support). In return for these efforts, Vogel and Peed will donate all of the net proceeds raised from the September 18 UFood Grill sales to the Rotary Club Foundation.

The Rotary Club of Roseville’s foundation funds a variety of programs benefiting regional children and families. Among the foundation’s benevolent activities include: “Miles of Smiles,” (providing free dental care and sealants to all Roseville area second and fifth graders), holiday parties, food baskets and resources for homeless and at-risk families and children, dictionaries and books for area schools and libraries, support for scholarships, student and young professionals exchange programs, Scouting troops and youth organizations, Salvation Army, regional hospitals, recreation centers, parks, nature centers and camps, among many other programs. Additionally, the Rotary Club of Roseville supports national and international human services efforts such as scholarships for girls in an Indian orphanage, wheelchairs and clean-water wells in third-world countries, and polio vaccinations towards the eradication of Polio worldwide.

“This is an incredibly generous donation that UFood Grill is offering to our Rotary Club,” stated Allan Bernhard, President of the Rotary Club of Roseville. “And we are excited to be working with the Vogel and Peed families on this fundraising event. We have already had dozens of Rotary members volunteer to be everything from ‘Celebrity Waiters’ to ‘Dancing Signs’ on September 18th, and everyone has committed to inviting their friends, community leaders, neighbors and families to purchase food and support our cause on that day. It has been really easy to get people excited about attending, especially after they see the UFood Grill menu. The meals look so great; our members and friends are clamoring to get inside and try everything! The fact that eating such good food will also fund dozens of great Rotary programs and area schools and nonprofit organizations makes the whole experience an incredible opportunity for the entire Roseville community!”

The September 18 fundraising event at the UFood Grill in Roseville is open to the public, and all community members and guests are encouraged to attend. The new 2,989 square foot UFood restaurant is located at 721 Pleasant Grove Blvd, Suite 150 in Roseville (near the corner of Fairway Drive and Pleasant Grove Boulevard in the Nugget Market shopping area). Offering 65 seats within the restaurant, as well as take-out service, the new UFood Grill will also feature a revolutionary, in-house “Fresh Energy Bakery,” creating fresh energy bars in a wide variety of flavors on a daily basis.

The development of the UFood Grill restaurant concept, and subsequent franchise chain, is the culmination of a three-year development program from an all-star team of restaurant veterans. Mr. Naddaff began by tapping former Ritz-Carlton Executive Chef, Efrem Cutler, to develop a mouthwatering menu filled with American favorites and innovative originals. UFood Grill takes a back-to-basics approach to tasty, healthful cooking, where everything served is high quality—from choice meats to natural and organic ingredients, fresh produce, whole grains, and light cheeses and dressings.

UFood Grill’s menu categories include: Burgers, Signature Sandwiches, UBowls™, Wraps, Grilled Entrees, Specialty Salads, Chili, Sides, Smoothies™, and High Protein Prolattas™. Every dish is baked, grilled or steamed. Nothing in the restaurant is fried--ever! And because healthy means different things to different people, guests are encouraged to customize their meals to their tastes.

There are presently ten UFood Grill restaurants in operation, and an additional 75 in development. The UFood Grill in Roseville will be the first on the West Coast.

“Adults will love it, kids will crave it, and vegetarians will flock to it,” predicts John Peed regarding the new Roseville restaurant. “Anyone who wants great taste and also cares about the food they eat, will finally have a restaurant that caters to them.”

Shane Vogel added, “That’s why we are happy that we can introduce our new restaurant to the Roseville community by partnering with Rotary. Rotary cares about the quality and health of our community, just like we care about the quality of our food and good health to our customers. We know that the funds we raise and then donate to Rotary, through our sales during our September 18th ‘Grand Opening’ event, will benefit many programs right in our backyard, and we’re proud that our store will help so many kids and families throughout the region.”

For further information regarding the UFood Grill September 18, 2007 fundraising event benefiting the Rotary Club of Roseville, please check the Rotary Club’s website at: www.rotaryrsvl.org

http://www.rocklintoday.com/news/templates/community_news.as…

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homepage: http://www.knowfat.com/

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KnowFat! Lifestyle Grille promises to provide great tasting, nutritionally packed food and products to help you look good, feel good, and achieve optimal physical and mental performance.

KnowFat! aims to pioneer the phrase "lifestyle grille". A lifestyle grille is a place where you can come in, eat at a restaurant, and then buy products for the rest of your healthy lifestyle. We are squarely on-trend and poised to become the leader in the new healthy fast-casual category.

KnowFat! concentrates on mainstream food by offering up better-for-you menu items like chicken meatball wraps, honey mustard turkey tips, super lean cheeseburgers with low-fat cheese, and sides like colorful broccoli and our proprietary “AirFries™.”

Our customers don’t just want to eat well while they’re in the restaurant; they want to buy products that support an overall healthy lifestyle. Each KnowFat! combines a quick-serve restaurant with a convenience-style retail store that carries the best health-oriented nutrition products on the market.

There is nothing like this concept on the market today. KnowFat! Lifestyle Grille is the only concept of its kind- and we’re ready to roll.

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http://www.ufoodgrill.com/

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In preparation to rollout 800 units nationwide by 2010, the company has rebranded its concept to UFood Grill. While UFood/Knowfat currently has locations in Oakdale, MN, Naples, FL and several in Massachusetts, its plans for growth is based on 8 area developers selling three different franchise opportunities: “a two-in-one food and retail store at about 2,500 square feet; a smaller, 2,000-square-foot model without retail; and a 1,000-square-foot mall food court model” with an initial franchise fee of $35,000. UFood is partnering with George Foreman to help market these franchises. According to the Boston Business Journal, UFood is in its 3rd round of financing and is planning to raise $10-20M.

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Sharestruktur:

Preferred stock
Authorized: 10,000,000
Issued and outstanding: 0

Common stock
Authorized: 300,000,000
Issued and outstanding: 23,700,000

Stand: 12.09.2007

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UFood Grill provides today’s consumers with what they want – great tasting food made fresh in a comfortable, visually-appealing environment. They want speedy service, completely customizable offerings, and the same superior quality ingredients they have come to expect at full-service restaurants and their local market. Most of all, people want to feel good about the food going into their body. They want fast food, not junk food.

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namechange heute auf der dailylist:

14:59 10/4/2007 UFFC UFood Franchise Company Common Stock UFFC UFood Restaurant Group, Inc. Common Stock **