Apple Rush Taps Paul Guilfoile and PT Innovations (PTI) - Seite 2

Paul Guilfoile’s Career:

Chief Executive Officer, PT Innovations, February 2012 - Present, Tokyo, Japan
Product development, importation and distribution of F&B brands from around the world. Our focus is in helping unique startup brands make their products user friendly to allow entry into the market. From product reformulation guidance, package design needs, to quarantine support and distributor searches, we keep ourselves busy developing plans for new brand entries from the US, Australia and Europe into the Japan market. PTI also adapts Japanese F&B brands for the US market.

President, Guilfoile Connections, February 2012 - Present, Kamiyacho, Japan
Guilfoile Connections is a consultancy that is designed to bring companies from different cultures/countries together to do business in Japan. Expertise in beverages and marketing/innovation based on significant experience in the FMCG business. Paul brings 55 years of residence in Japan and 35 years of marketing experience in advertising, R&D and manufacturing with broad connections via the Guilfoile marketing family and the international school alumni community in Japan.

President, Natural Beverages Japan LLC 2017 - 2019
Representing the number one brand of 100% pure and natural juices from Brazil, Natural Beverages Japan (NBJ) launched a line-up of the freshest tasting NFC and FC juices in 2018. NBJ, has handled all import and distribution roles in Japan and also provided support to Brazil with other countries in Asia. Currently, PTI has taken over this role while it continues to negotiate with potential business partners for the brand.

Chairman, Kirin-Tropicana Inc., December 1992 - 2009
Initially under the Seagram umbrella and later under the PepsiCo umbrella, Kirin-Tropicana was formed in 1991. A 50-50 joint venture with the Kirin Beverage Corporation, Paul managed and helped build the Tropicana brand into the #1 brand in Japan over a sixteen year period with revenue of $300 million per annum.
Kirin-Tropicana has been known within the Tropicana family around the world as the Juice innovation company with a minimum of 25 new products launched into the market every year to ensure strong coverage throughout the country.

Previously:
Senior Director for key accounts such as Unilever, Coca-Cola, Florida Department of Citrus at Hakuhodo Advertising Ltd., the #2 Advertising agency in Japan.
Senior Account Executive, J. Walter Thompson, Japan.
Senior Account Executive for IBM Asia
Communications Chief, 24th Infantry
Communications Chief for company of 60 - 80 soldiers based in Ft. Stewart Georgia. Responsibilities in radio maintenance, training and field operations including Panama Jungle training & survival training programs.