ESE Entertainment Provides Corporate Update - Seite 3

SENIOR MANAGEMENT

Appointment of Rick Brace, former President of Rogers, to the Board of Directors of ESE

On April 25, 2021, ESE appointed Rick Brace to its Board of Directors. Mr. Brace most recently served as the President of Rogers Media, the sports and media subsidiary of Rogers Communications.

As President of Rogers Media, Rick Brace was responsible for driving strategy and overseeing operations for the company’s robust portfolio of media assets, which includes 42 TV stations, 51 radio stations, 56 publications, digital media, subscription-based content services, the Toronto Blue Jays, and Rogers Centre.

CEO of ESE, Konrad Wasiela, commented, “It is a privilege to appoint Rick Brace as a director of ESE. His willingness to be hands-on and commit to corporate strategy and provide his operational expertise has been priceless. We have just scratched the surface of the value Rick can add to the ESE group.”

ESPORTS AND GAMING OPERATIONS

Esports and Gaming Talent Show Project

On May 6, 2021, ESE announced that it had signed a content production contract with Electric Vault Sp. z o.o. (“Bitcoin Vault”) for a major roll out of an esports and gaming talent show (the “Gaming Show”). Pursuant to the agreement, ESE is anticipated to produce and distribute a gaming and esports talent show in China, Japan, South Korea, Vietnam, and Brazil.

Under the terms of ESE’s contract with Electric Vault, in consideration for its services, ESE will be paid a total of 3,266,000 PLN (approximately CAD $1,059,483), plus VAT, with 20% payable within seven days of signing the agreement, and the balance due upon completion of the services. The consideration payable to ESE is subject to increase in the event the scope of services is expanded. Production work on the project is in progress with the project expected to be completed in late October.

ESE intends its development and production of the Gaming show to act as a launch pad for the expansion of the media production vertical of its business.

ESE Launches Esports Tournament for Primeira Liga Soccer Club, Rio Ave FC

On April 29, 2021, ESE announced that its esports team, K1CK, was launching a tournament in collaboration with the Rio Ave Football Club (“Rio Ave FC”), a Portuguese football club that competes in the Portuguese Primeira Liga, the top division of Portuguese football.

The tournament, called the Rio Ave FC K1CK Cup, took place on FIFA 21, a popular soccer video game developed by Electronic Arts Inc.

Konrad Wasiela, CEO of ESE, commented, “We are thrilled to be selected by a top-tier soccer club such as Rio Ave FC to rollout their first ever esports tournament. This is a clear example of how esports continues to be an important investment commitment for traditional sports organizations looking to maximize brand exposure and fan engagement. We are excited for the launch of this tournament and we look forward to more collaborations moving forward.”