Study the Consumer Job-to-be-Done to Spark Product Innovation - Seite 3

While dishwashers offer the most sustainability benefits over hand washing, some people don't have them. Dawn Powerwash was developed to reduce water and energy use for people that hand wash their dishes. The R&D team simplified the experience by avoiding water at the onset of cleaning dishes. The result: refillable packaging and formulation designed to release suds without the need for water to activate them.

Making dishwashing a faster and easier chore can also inspire further sustainable habit adoption, such as cooking and eating more at home.

Innovating a Superior and Sustainable Product

Consumer brands have a responsibility to identify where impact can be made and where they can step in to innovate, leading to a superior and sustainable product that delivers added value.

A science-based approach is important because it shows where the biggest improvement for the environment can be made. A consumer-inspired product is equally important because it results in a satisfied consumer when function and experience is delivered. The two must be merged for a holistic proposition that people want to buy.

When done right, the result is something we can all get behind: products that delight, enable better habits and reduce environmental footprints at home.

This article was originally published on GreenBiz.com

View additional multimedia and more ESG storytelling from P&G on 3blmedia.com.

Contact Info:
Spokesperson: P&G
Website: https://www.3blmedia.com/profiles/pg
Email: [e-mail]

SOURCE: P&G

View the original press release on accesswire.com


The Procter & Gamble Stock at the time of publication of the news with a raise of +0,30 % to 161,7EUR on NYSE stock exchange (19. März 2024, 15:52 Uhr).

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