EQS-News

Haier Smart Home publishes figures for financial year 2023: outstanding performance in China and overseas - Seite 3

Smart Home Living segment further expanded with premium brand SAN YI NIAO (former Three-Winged Bird)

In September 2020, Haier Smart Home launched its exclusive smart home scenario brand SAN YI NIAO. After only three years, SAN YI NIAO was able to add nearly 1,500 new stores in China, enhancing the sales efficiency of complete product sets through localized scenario customization and professional delivery services. In 2023, the retail sales of SAN YI NIAO increased by 84% YoY, with complete scenario sets accounting for over 60% of the sales.

Haier Smart Home has been able to become a first-class smart home appliance enterprise worldwide by using a strong global branding and introducing smart home technologies to create new business opportunities, like smart buildings. The Company is well prepared for its future development through the implementation of different strategic measures such as the development of product R&D, enhancement and integration of industrial chain, and expansion of sales channels, with a view to laying a solid foundation for its long-term and stable development.

The annual report 2023 as at 27 March 2024 is available online at https://smart-home.haier.com/en/.

 

IR Contact:
Haier Smart Home Hong Kong
T: [phone]
Email: [e-mail]

Press Contact:
CROSS ALLIANCE communication GmbH
Sara Pinto
Sven Pauly
[e-mail]
T: [phone]

About Haier Smart Home Co., Ltd.:
Haier is one of the world’s leading manufacturers of household appliances with a focus on smart home solutions and customized production. Haier Smart Home Co., Ltd. develops, produces and distributes a wide range of household appliances. These include refrigerators, freezers, washing machines, air conditioners, water heaters, kitchen appliances as well as small household appliances and an extensive range of intelligent household appliances. The Company distributes its products through leading household brands such as Haier, Casarte, Leader, Candy, GE Appliances, AQUA and Fisher & Paykel. Haier Smart Home Co., Ltd. has launched Smart Home Experiential Cloud, which connects homes, users, enterprises and ecosystem partners, and facilitates the integration of Haier’s online, offline and micro-store businesses and supports user interaction to further optimize the user experience.