Meet Terrand, the Inspiring Leader Behind the FedEx E-Commerce Learning Lab - Seite 3

By having their products on SOKONIshop.com, participants are answering some of these questions: Do my marketing tactics drive traffic? Should I be on a marketplace, should I sell on my own site, or can I manage both? Am I packing my products effectively to reduce damages? Which promotional prices attract customers and drive sales? Are my product descriptions getting attention? Am I soliciting testimonials effectively?

Education is one step of the growth process, and application is another. SOKONI provides a safe and guided space for business owners to see what works for their e-commerce business so they can make smart decisions on what time and resources to invest in program after the program concludes.

Can you tell us a success story about one of the participants in the program?

Since we have been doing this program for a few years and have served hundreds of business owners across the country, we have many great stories to share. Each business that joins the program has specific goals and reasons for participating.

One beauty business was so effective in implementing what was taught on shipping and return policies, marketing campaigns, and writing effective product descriptions that their holiday business increased 40% over the prior year. We had another business that considered closing their e-commerce business when they joined the program. However, due to the clarity, ways to prioritize, and the business roadmap they received, they decided to keep pushing forward. We look at both situations as a great success.

What does 37 Oaks do to help small businesses during the holiday season?

Our coaching services and 37 Oaks University courses are a constant resource for small business owners during this critical time of year. Whether it is planning effective marketing campaigns; helping outline the best products offered; making last-minute holiday strategy changes; or determining the most effective promotional price point, we have the support to guide them through.

We are always looking for new ways to support our small business owners. This past year, we amplified our live shopping experiences by offering an upgraded Live Holiday Shopping event for businesses on SOKONIshop.com site. This was a great opportunity for people to not only experience the products and hear the stories of the brands on the site, but also a way for business owners to get more comfortable with selling in a live shopping environment.

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Morgan Stanley

 

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