Salesforce Unveils Zero Copy Partner Network, an Ecosystem Committed to Secure, Bidirectional Zero Copy Integration with Salesforce Data Cloud - Seite 3

Most companies juggle multiple systems to manage their business, but only 28% of applications are connected, and over 80% of business leaders struggle with data fragmentation and data silos. To fully understand the complete customer journey, it is necessary to bring this data together into a 360-degree view of the customer. However, the challenge lies within the scattered data, making it difficult to consolidate, generate insights, and feed the data back into the engagement systems.

This is where Salesforce Data Cloud with zero copy integration comes in. It allows businesses to keep their data in its original location while integrating the metadata. This unlocks the power of all that data within Salesforce, enabling harmonization, unification, and a comprehensive view of the customer. Sales agents, service reps, and marketers can all see the same information, facilitating collaboration across departments, giving them the ability to take action on data, and driving improved customer experiences. Additionally, these rich insights are also accessible back in the company’s data warehouses and lakes, empowering downstream applications to leverage the unified customer data.

Go Deeper

New integrations with Microsoft

Today, Salesforce announced an expanded partnership with Microsoft to enable zero copy Data Cloud integrations using Microsoft Azure.

Salesforce and Microsoft are jointly working to give customers the ability to access their critical business data in Azure Synapse and bidirectional zero copy data access with Microsoft Fabric and Salesforce Data Cloud. This marks a significant evolution in the partnership between Microsoft and Salesforce, focused on delivering joint customer value in the age of trusted data and AI.

Expanded support for file level zero copy data access unlocks data from open data lakes and warehouses

Data Cloud’s support for accessing data from external data platforms via zero copy is currently accomplished through a live query. This means that when any data from the external data set is needed for an operation in Data Cloud, the data is retrieved by issuing an SQL query to the source data platform’s query API. The live query pattern makes sense for data warehouses that provide a query interface, as the warehouse’s native query engine is required to read data in each platform’s proprietary data format.