EQS-News

Zalando Boosts Quality Assortment, Grows Lifestyle Offering, Elevates Inspiration and Wins More B2B Partners to Deliver GMV Growth and Rising Profitability in Q1 - Seite 2

“As we are executing our ecosystem strategy, we are excited by the positive response from customers and partners in the first quarter. We are returning to growth,” said Dr. Sandra Dembeck, Zalando CFO. “B2C customers are showing increased interest in our quality assortment, digital tools, propositions and inspiring content. B2B customers are signing up for our unique offering. Both of our growth vectors are strong and contributing to results, demonstrating the strength of our plans.”

Within the B2C growth vector, Zalando’s first pillar is to differentiate itself through quality to offer the best possible shopping experience in fashion and lifestyle. In the first quarter, the company further elevated its assortment, for example by launching the premium sports brand ‘On’ in 22 markets. To further improve the quality of its digital experience, Zalando rolled out its size-advice-with-body-measurement tool to customers in Spain, France and Italy, bringing the total to six markets. Zalando also expanded its inclusive assortment with the launch of 20 adaptive kid’s shoes styles after talking to parents of disabled children to identify their needs. 

The second growth pillar of Zalando’s B2C strategy - expanding further as a lifestyle destination by elevating existing categories into distinct propositions - showed strong results in the quarter. Propositions offer a captivating experience by combining a more comprehensive assortment, advice features, personalised inspiration and seamless convenience. As part of the new, elevated Designer experience on the website and app, which offers a luxury boutique-style space for designer brands, the company partnered with British-Japanese musician and actor Rina Sawayama as a new ambassador for its Designer offering. Zalando also launched an exclusive co-designed capsule collection called “Cinema Club” in collaboration with the Italian designer brand Aspesi. In the quarter, Zalando saw the strongest growth from its Beauty, Sports, Kids & Family as well as ‘Lounge by Zalando’ propositions.