Bluewolf Joins New Salesforce Analytics Cloud Ecosystem to Drive Engagement Through Actionable Customer Insights - Seite 2

Bluewolf and Salesforce Analytics Cloud Empower Customers to Transform Data into Business Insight
Bluewolf's recent "State of Salesforce" report found that 71 percent of companies will increase their investments in data and analytics in the coming year, and companies investing in predictive analytics are three times more likely to be experiencing the full innovation potential of Salesforce.

With Analytics Cloud, Bluewolf's approach focuses on the business outcomes a company is trying to achieve within the context of CRM -- acquisition, expansion, cost reduction, and retention -- and identifies critical moments across a company's customer journey. Bluewolf's actionable analytics framework is then implemented to help employees become informed about key decisions they need to make by emphasizing not only insight maturity, but also delivery of insight within the context of an employee's natural path of work. Organizational value is realized when people can move from making judgment calls -- or taking best-guess actions -- towards being well informed with guided, data backed insights.

Through Bluewolf's actionable analytics framework, organizations like Iron Mountain have already successfully implemented predictive analytics techniques to get closer to customers. Bluewolf also has rich expertise with all of the leading ETL vendors, like its recent partnership with Informatica, which empowers the deep data backbone for data exploration inside Analytics Cloud.

"Organizations have long struggled to empower their customer facing reps with truly actionable insights, as traditional BI has been overly IT focused, complex, and inflexible for most frontline business users," said Adam Bataran, Senior Director of Analytics, Bluewolf. "Salesforce Analytics Cloud is inherently flexible, and provides another powerful way for us to work with clients to unleash their data and increase customer intimacy. Analytics Cloud allows greater focus on delivering truly actionable analytics that effectively drive strategic business outcomes."

Salesforce Analytics Cloud Opens Up Insights From Every Data Source-Now Anyone Can Build and Deploy Analytics for Any Business Need
Powered by Wave, the Salesforce Analytics Cloud, is the first cloud analytics platform that enables admins, analysts, IT and developers to work closely with business leaders to empower everyone to make smarter, data-driven decisions in seconds. Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. This enables users to quickly drag and drop data from Salesforce, including data from partner apps built on the platform, to deploy sales, service and marketing analytics apps. In addition, developers and IT can use Wave APIs and other data connectors to easily connect to third-party data sources-from structured SAP and Oracle data to unstructured machine and social data. And because Wave is a platform, developers can also build custom analytics apps for any business function, or embed analytics into a new generation of apps and connected products for customers.